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Lovesac Expands PillowSac Chair Line with New Design Options

The Lovesac Company, celebrated for its blend of comfort and innovation in home furnishings, is marking the one-year anniversary of its beloved PillowSac Chair with exciting new frame finishes. Initially launched to great fanfare, the PillowSac Chair quickly sold out. Now, it's back with two new wood frame options—Brown and Black—enhancing its design flexibility and allowing customers even more ways to personalize their living spaces.

"At Lovesac, we created the PillowSac Chair to be endlessly adaptable—just like the lives of our customers," said Lovesac's CEO and Founder, Shawn Nelson. This sentiment resonates with the community of PillowSac enthusiasts who have expressed their desire for customization as they seek to refresh their interiors in unique styles.

The addition of these frame finishes brings the total offering to three sophisticated options, including the original Blonde Frame. Customers can pair any frame with an impressive selection of over 150 machine-washable PillowSac Covers. This flexibility encourages users to express their personal taste and interior decor preferences. In addition to selecting a frame and cover, shoppers can fine-tune the details, including hardware finishes and strap options, ensuring that each PillowSac Chair is as unique as its owner.

Beyond aesthetics, comfort remains paramount in the PillowSac Chair's design. Its cloud-like, flexible form allows users to transform it into a fully supportive chair, enhancing its functionality while maintaining its status as "The World's Most Comfortable Seat." The ability to combine style with comfort truly embodies Lovesac’s approach to home furnishing.

The newly styled PillowSac Chair Frame options will be available starting at $675, and a complete PillowSac Chair begins at $1,350. Both can be purchased directly through Lovesac's website or at various Lovesac showrooms across the country. For those looking to explore options in-person, there’s a convenient Showroom Locator feature on the Lovesac website.

About The Lovesac Company

Established in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is at the forefront of designing, manufacturing, and selling unique furniture. Their proprietary approach emphasizes durability, allowing products to evolve alongside customers' lifestyles. Current offerings include modular couches named Sactionals, the Sactionals Reclining seat, premium foam beanbag chairs called Sacs, the PillowSac™ Chair, an immersive surround sound system called StealthTech, and the innovative EverCouch™.

A commitment to sustainability and responsible production is reflected in their accolades, including the Repreve's 7th Annual Champions of Sustainability Award and recognition from the Edison Awards for their innovative and eco-friendly consumer products. Guided by a philosophy that intertwines design innovation with environmental consideration, Lovesac protects its offerings with an extensive portfolio of utility and design patents. The brand connects directly with customers through its online platform at www.lovesac.com, complemented by retail experiences in branded showrooms and partnerships with third-party retailers.

In conclusion, the celebration of the PillowSac Chair's first anniversary not only highlights Lovesac’s commitment to innovation and customization but also reinforces the brand’s dedication to comfort and quality in home furnishing. Whether you’re transforming a living room or simply seeking the ultimate lounging experience, the new PillowSac Chair finishes promise to enhance any environment dramatically.