Mothers® Launches New Wheel Cleaner and Tire Shine at SEMA Show 2026
At the much-anticipated SEMA Show 2026, held in Las Vegas, Mothers® has unveiled its latest innovations in wheel and tire care: the Spray & Shine All Wheel Cleaner and Back-to-Black® Extreme Tire Shine. These new additions exemplify over 50 years of expertise in car care, a journey that began with a humble tin of metal polish.
The automotive industry has seen a significant evolution in wheel and brake technology. Today’s wheels can be painted, powder-coated, PVD-finished, or ceramic-coated, while carbon ceramic brakes, once exclusive to racetracks, are now commonplace in high-performance street vehicles. The Spray & Shine All Wheel Cleaner is specifically formulated to tackle these modern finishes and brake systems, allowing car owners to clean their wheels with complete confidence.
"Customers desire spotless wheels and tires that look freshly dressed, without the worry of using the appropriate product," noted Shane Christman, the Vice President of Marketing at Mothers®. He emphasized the ease of use with the new cleaner, stating, "Spray & Shine takes the guesswork out of maintaining various wheel finishes and sensitive brake components. The Back-to-Black® Extreme Tire Shine elegantly completes the routine with a water-based formula that provides a rich, glossy look while ensuring a dry touch."
The Spray & Shine All Wheel Cleaner, sold in 24 oz bottles at an MSRP of $9.99, caters to virtually any type of wheel and brake system. Its powerful sudsing formula effectively clings to the surface, loosening brake dust, grease, dirt, and road grime. Users simply need to agitate with a safe wheel brush and rinse to reveal a clean surface.
This product is engineered to be safe for a broad spectrum of finishes including painted, chrome, PVD, anodized, powder-coated, ceramic-covered, polished, and rough-cast aluminum wheels. Moreover, it is designed for compatibility with both standard and high-performance brake systems, offering a fresh citrus scent that enhances the cleaning experience.
Alongside the wheel cleaner, Mothers® introduces Back-to-Black® Extreme Tire Shine, available in 16 oz bottles for $7.99. This innovative solution provides enthusiasts with a deep, glossy finish without the use of harsh solvents. Its advanced water-based formula harnesses concentrated silicas for a durable, high-gloss shine, leaving behind a rich black finish that is dry to the touch and free from greasy residue.
Not only does it revive the look of tires, but it also serves other surfaces like rubber, vinyl, and plastic, including bumpers, trim, and engine covers. This makes it a versatile product for maintaining a car's overall aesthetic.
Both the Spray & Shine All Wheel Cleaner and Back-to-Black® Extreme Tire Shine products will be available for purchase starting December 1, 2026. They will be sold through leading automotive and home improvement retailers, as well as online platforms such as Amazon and Mothers.com.
Mothers® has a respected legacy at SEMA, having participated since 1975. This year, they not only showcased their new offerings at booth #22843 in the Central Hall Racing Performance section but also sponsored the 'SEMA Battle of the Builders' competition, which now includes a Bike Builder Shootout category for motorcycles.
In addition to these displays, attendees can test their skills with racing simulators that recreate the famed Laguna Seca track, complete with live leaderboards and prizes for the top lap times. Visitors can also engage with Mothers® representatives, view automotive creations, and learn more about proper vehicle care.
Those interested in the new wheel and tire care solutions can visit Mothers.com for comprehensive information, including how-to videos and tips on maintaining their vehicle’s appearance. Stay connected via social media on various platforms such as Facebook, Instagram, TikTok, Threads, and X to keep up with the latest from Mothers®.
Enhancing Wheel Care with Advanced Solutions
The automotive industry has seen a significant evolution in wheel and brake technology. Today’s wheels can be painted, powder-coated, PVD-finished, or ceramic-coated, while carbon ceramic brakes, once exclusive to racetracks, are now commonplace in high-performance street vehicles. The Spray & Shine All Wheel Cleaner is specifically formulated to tackle these modern finishes and brake systems, allowing car owners to clean their wheels with complete confidence.
"Customers desire spotless wheels and tires that look freshly dressed, without the worry of using the appropriate product," noted Shane Christman, the Vice President of Marketing at Mothers®. He emphasized the ease of use with the new cleaner, stating, "Spray & Shine takes the guesswork out of maintaining various wheel finishes and sensitive brake components. The Back-to-Black® Extreme Tire Shine elegantly completes the routine with a water-based formula that provides a rich, glossy look while ensuring a dry touch."
Features of Spray & Shine All Wheel Cleaner
The Spray & Shine All Wheel Cleaner, sold in 24 oz bottles at an MSRP of $9.99, caters to virtually any type of wheel and brake system. Its powerful sudsing formula effectively clings to the surface, loosening brake dust, grease, dirt, and road grime. Users simply need to agitate with a safe wheel brush and rinse to reveal a clean surface.
This product is engineered to be safe for a broad spectrum of finishes including painted, chrome, PVD, anodized, powder-coated, ceramic-covered, polished, and rough-cast aluminum wheels. Moreover, it is designed for compatibility with both standard and high-performance brake systems, offering a fresh citrus scent that enhances the cleaning experience.
Transforming Tire Care with Back-to-Black® Extreme Tire Shine
Alongside the wheel cleaner, Mothers® introduces Back-to-Black® Extreme Tire Shine, available in 16 oz bottles for $7.99. This innovative solution provides enthusiasts with a deep, glossy finish without the use of harsh solvents. Its advanced water-based formula harnesses concentrated silicas for a durable, high-gloss shine, leaving behind a rich black finish that is dry to the touch and free from greasy residue.
Not only does it revive the look of tires, but it also serves other surfaces like rubber, vinyl, and plastic, including bumpers, trim, and engine covers. This makes it a versatile product for maintaining a car's overall aesthetic.
Availability and Spotlight at SEMA Show 2026
Both the Spray & Shine All Wheel Cleaner and Back-to-Black® Extreme Tire Shine products will be available for purchase starting December 1, 2026. They will be sold through leading automotive and home improvement retailers, as well as online platforms such as Amazon and Mothers.com.
Mothers® has a respected legacy at SEMA, having participated since 1975. This year, they not only showcased their new offerings at booth #22843 in the Central Hall Racing Performance section but also sponsored the 'SEMA Battle of the Builders' competition, which now includes a Bike Builder Shootout category for motorcycles.
In addition to these displays, attendees can test their skills with racing simulators that recreate the famed Laguna Seca track, complete with live leaderboards and prizes for the top lap times. Visitors can also engage with Mothers® representatives, view automotive creations, and learn more about proper vehicle care.
Those interested in the new wheel and tire care solutions can visit Mothers.com for comprehensive information, including how-to videos and tips on maintaining their vehicle’s appearance. Stay connected via social media on various platforms such as Facebook, Instagram, TikTok, Threads, and X to keep up with the latest from Mothers®.
Topics Consumer Products & Retail）
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