The 2025 Best Living and Desired City Rankings in Ehime Prefecture Revealed

Daito Trust Construction Co., led by CEO Keisuke Takeuchi, has conducted one of the largest residential satisfaction surveys to date. The findings have been compiled in the 2025 Ehime Prefecture Living Satisfaction Ranking and the 2025 Ehime Prefecture Desired City Ranking.

Insights from the 2025 Living Satisfaction Ranking

For the Living Satisfaction Ranking, Matsuyama City has secured the top position for six consecutive years. Following Matsuyama, Matsumae Town in Iyo County ranked second, while Saijo City came in third. Matsuyama is not just a vibrant urban center; it is the capital of Ehime, boasting the highest population in the Shikoku region. Currently, major redevelopment projects are underway near the city’s station, ensuring continued growth and modernization.

The area is renowned for its shopping districts, department stores, and various commercial facilities, such as the expansive Okaido Street, which is over 400 meters long. Besides urban amenities, Matsuyama is also home to Dogo Onsen, one of Japan’s oldest hot springs, and the Shiki Memorial Museum.

In terms of specific factors, Matsuyama excels in attributes such as “friendliness” and “vibrancy,” reinforcing its position at the top.

On the other hand, Iyo City has risen from eighth place last year to fifth place this year, largely due to its scenic location by the Seto Inland Sea and proximity to Matsuyama, which is just a 30-minute drive away. It also received the highest score for the “affordability” factor.

Insights from the 2025 Desired City Ranking

In the Desired City Ranking, Matsuyama also ranked first for the seventh consecutive year. Following it, the Tokyo 23 Wards maintained their stronghold in second place for four years running, while Osaka City rose to third place after ranking fourth the previous year.

A striking 76.9% of respondents are positive about their current city, showcasing a strong sense of satisfaction among the residents. The numbers indicate that 54.4% of respondents feel they have no specific desire to move, while 22.5% expressed their intention to continue living in their current city, reflecting a consensus of approval for their living conditions.

The Desired City Ranking compiles responses from Ehime residents for 2025, aggregating multiple municipalities. It is also important to note that result calculations involve normalization to ensure fairness in the rankings.

Detailed Rankings for the Top 9 Cities

For those interested in detailed factor-by-factor rankings among the top nine municipalities, it’s worth noting that Minamiuwa District's Ainanshi was rated highest for quietness and safety, while Kitauwa District’s Kikuharamachi came in third.

Additionally, Ainanshi was ranked second in friendliness, while Kikuharamachi placed second in disaster prevention readiness, highlighting that these towns also offer significant residential qualities.

Survey Overview

The survey was carried out by Macromill, targeting registered monitors through online questionnaires. A total of 8,932 respondents aged 20 and above from across Ehime participated in the research from various demographics, such as gender and marital status.

- Gender Ratio: 48.7% male, 51.3% female
- Marital Status: 38.0% unmarried, 62.0% married
- Children: 59.5% have children, 40.5% do not

The data collection occurred over multiple years from 2019 to 2025, ensuring a comprehensive understanding of residents' sentiments towards their cities.

Conclusion

In summary, the results point to a high level of satisfaction with life in Ehime, particularly in Matsuyama, which continues to lead in both living quality and desirability. This ongoing research and these rankings could be vital for city planners and stakeholders aiming to enhance urban living conditions further.

For more detailed information on the rankings and methodologies, visit the Good Room Network website. Also, media outlets wishing to publish this information should cite the Good Room Network as the source as per guideline requests.