Uomusume VTuber Project Launches Exclusive Merchandise Campaign

Uomusume VTuber Project Unveils Exclusive Merchandise Collaboration

The Uomusume VTuber project, managed by G-Plan Inc., is making waves in the virtual world of entertainment with an exciting limited merchandise campaign. Starting from January 16 to 18, 2026, this initiative will complement the Fishing Festival 2026 taking place at Pacifico Yokohama, where attendees can enjoy a range of exclusive merchandise themed around their favorite virtual fishing characters.

Although Uomusume will not have its standalone booth at the festival, visitors will have the opportunity to explore various partner booths associated with the project. By presenting the password “I saw Uomusume,” attendees can claim exclusive novelty items, designed collaboratively with the participating organizations. This strategy not only enhances the event experience but also reflects Uomusume’s commitment to promoting the joy of fishing and marine life.

For those interested in discovering more details about the merchandise offerings, distribution conditions, and participating companies, a special web page has been established. Here you can find up-to-date information about the collaboration and specific items that will be available.

Vision and Mission of Uomusume

The Uomusume project aims to share the fascination with fish and fishing with a broader audience. Through engaging content and character-driven narratives, they aspire to transmit the unique personalities of fish, as well as their perspectives on human interactions. The founders emphasize the significance of addressing environmental issues and future challenges in a fun and entertaining way. Their overarching mission revolves around fostering awareness and appreciation for aquatic life while providing enjoyable entertainment.

Uomusume is backing initiatives supporting Fish Day, showcasing their dedication to marine conservation and education. Initially, the project has launched three VTuber personalities:

- Maaji, the Golden Horse Mackerel: YouTube Channel
- Madai, the Red Sea Bream: YouTube Channel
- Nijimasu, the Rainbow Trout: YouTube Channel

Each of these characters represents a different species of fish, bringing their unique flavors to the digital platform while engaging the community through live streams, game play, and music performances. This multifaceted approach aims to cultivate a fanbase that not only enjoys their performances but also develops a deeper understanding of the marine ecosystem.

Collaboration with Creative Talents

The character designs for Uomusume are crafted by talented creators including Noyu, Rityu, and Weri, each contributing their unique artistic styles to bring the characters to life. The Live2D modeling, a crucial component in making these VTubers interactive and engaging, is handled by the renowned Date.

Uomusume operates under ASFIDA, a talent agency providing support and management for the project. Their collaborative efforts with various organizations are important to create a sustainable ecosystem where creativity aligns with environmental advocacy.

Moving Forward

As the project continues to build momentum, the goal is to expand not only within Japan but also reach an international audience. Uomusume represents a small yet significant start with its three initial VTubers, but it aims to grow its repertoire and reach globally, sharing the beauty of fish and fishing culture.

Stay connected through their official channels for updates on future collaborations and events:

G-Plan, the company behind Uomusume, was established on February 9, 2001. With a focus diversifying its service portfolio, including points platform and media business, they are excited about the prospects that Uomusume offers in promoting a love for marine life. To learn more about G-Plan Inc., visit their website.