TRG Advertising Agency Welcomes Pete Lempert as New CEO Effective March 31, 2025

TRG Advertising Agency Welcomes Pete Lempert as New CEO

Dallas, March 19, 2025 – In a significant shift in leadership, Glenn Dady, the current CEO of the Dallas-based advertising agency TRG, has announced that Pete Lempert will take over his role effective March 31, 2025. This transition marks a new chapter for TRG, which has been crafting memorable campaigns since its foundation in 1976.

Lempert is not new to the agency, having been an integral part of TRG for over three decades. After joining the firm in 1994, he worked his way up through the ranks, becoming a principal in 1996 and advancing to the role of chief development officer and managing principal in 2024. Throughout his tenure, Lempert has successfully led campaigns for high-profile clients including Corona Beer, Nokia, and Charles Schwab, showcasing his adeptness in both creativity and business strategy.

In announcing the change, Dady expressed confidence in Lempert’s capabilities, stating, “Pete has been with the agency for more than 30 years and brings a unique skillset to this new role. He exemplifies the perfect blend of creativity and business acumen that we need.” Lempert's leadership is anticipated to not only maintain the agency's creative prowess but also to adapt to the rapidly evolving advertising landscape.

Upon his appointment, Lempert expressed his excitement about the future and the agency’s potential, saying, “It’s an honor to lead this incredible independent agency into our next chapter. We have established ourselves as a creative powerhouse, and I plan to uphold that tradition while strategically navigating upcoming challenges and opportunities in the marketplace.” He highlighted the need for TRG to evolve, stating that bold ideas will be emphasized to meet changing market demands.

The change comes as Dady prepares to retire after a remarkable 39-year career with TRG, during which he not only drove the agency's growth but also fostered a strong agency culture. Reflecting on his time at TRG, Dady shared, “I am extremely proud of this agency for everything we have accomplished. I look forward to watching its continued success as I step back.”

Founded nearly 50 years ago, TRG has a storied history of building iconic brands. The agency has crafted campaigns for major entities such as Ram, Chick-fil-A, Motel 6, and The Home Depot, demonstrating its long-term commitment to excellence in marketing. TRG’s honors are not just in its advertising successes but also in creating enduring memories for consumers, effectively placing the agency at the forefront of the memory-making business.

As TRG transitions into this new leadership era, the agency aims to uphold its reputation for delivering innovative and memorable branding experiences while adapting to market dynamics. With Lempert’s extensive experience and proven leadership, TRG is set to continue its tradition of excellence while boldly taking on new challenges and opportunities in the advertising landscape.

For more information on TRG and their work, follow the agency on social media at @TRG or @TRGCreativity.