#China #Chery #Wuhu #LEPAS #User Summit

Spotlight on Chery International User Summit 2025

Chery International is set to debut its highly anticipated User Summit from October 17 to October 21, 2025, under the theme "CO-CREATE•CO-DEFINE." This event will serve as a significant global platform where innovation, user engagement, and product co-creation will take center stage. The summit is particularly focused on showcasing Chery's new energy brand, LEPAS, which stands for an elegant lifestyle and sustainable mobility.

LEPAS aims to actively engage global users by presenting its Ecosystem 2.0 vision during this summit. Attendees can look forward to a variety of activities, including product showcases, technology launches, and safety demonstrations. Chery hopes to highlight the inherent value of co-creating with its customers through innovative dialogues and hands-on experiences.

The LEPAS Brand: Redefining Elegant Mobility

LEPAS has been positioned as the go-to brand for those seeking an elegant mobility experience. Emphasizing the tagline "Drive Your Elegance," LEPAS is supported by Chery's impressive track record, being recognized as China's leading passenger vehicle exporter for 22 consecutive years, and having an established global user base of 17.44 million. The LEPAS lineup, especially the flagship L8 SUV, recently garnered significant attention at the Indonesia International Auto Show. Its distinctive "Leopard Aesthetics" design and innovative technological features have added to its appeal among potential customers.

At the summit, an exciting feature will be the Global Journey of Elegance Drive – China Stop, where media representatives and selected users will have an opportunity to test the L8's all-terrain capabilities. This engaging experience will demonstrate the seamless interaction between people, vehicles, and their environments, underscoring the intelligent features that LEPAS has to offer.

Eco Co-Creation Global Boutique Store

Another highlight will be the unveiling of LEPAS’s first Eco Co-Creation Global Boutique Store. This unique space intends to create a lifestyle-oriented experience, encouraging user participation and engagement with the brand. It represents a significant step forward in bridging the gap between innovative automotive technology and lifestyle preferences.

Additionally, the summit will introduce LEPAS DAY, a turning point where breakthrough technologies will be unveiled. Attendees can participate in workshops, test drives, and open safety experiments designed to emphasize the reliability and performance of LEPAS vehicles. This hands-on approach provides an interactive platform for users to connect with the brand.

Global Elegance Lifestyle Partner Program

As part of the summit's initiatives, LEPAS will roll out the Global Elegance Lifestyle Partner Program. This program aims to involve lifestyle-oriented users and creators from various fields—including outdoor travel, home living, fashion, gourmet, and fitness. The objective is to collaboratively establish 100 elegant lifestyle scenarios, transitioning LEPAS’s strategy from traditional marketing to authentic user co-creation. Recruitment for this program commenced in September, and selected partners will receive exclusive benefits such as early test-drive access and invitations to special events.

The summit signifies a crucial transition for LEPAS as it moves from a launch phase to a new era of mutual co-creation and co-definition. By intertwining technology, innovative products, and the lifestyle aspirations of its users, LEPAS is poised to inject new value into the new energy mobility market through its commitment to "Elegant Technology."

This event promises to be a landmark occasion for Chery and the LEPAS brand, highlighting their core values and ambitious vision for future mobility. As the automotive landscape evolves, Chery’s focus on user engagement and co-creation is an approach that reflects the current trends in the industry, making the summit a must-attend for anyone invested in the future of elegant mobility.