#Brussels #Belgium #Stellar Tech #Creatorz #Join

Stellar Tech's Ambitious Move in the Creator Economy

In a significant development in the influencer marketing landscape, Stellar Tech, the leading European player in this field, has officially acquired Join, a top-tier Dutch creator platform. This strategic acquisition aims to create the most powerful marketplace for creators in the Benelux region, integrating Join with Stellar's existing platform, Creatorz. The merger of these two platforms promises to revolutionize the way brands connect with content creators.

Integration for Enhanced Capabilities

Join is recognized for its cutting-edge AI technology, which provides scalable and innovative solutions for both creators and brands. The founders of Join bring a wealth of experience and a robust network, having established strong connections with thousands of top brands and verified creators in the Netherlands. By merging with Creatorz, which already has a solid foothold in Belgium, the new platform is set to unite tens of thousands of creators across the Benelux countries. This merger represents a response to the increasing demand for a centralized, high-quality marketplace where brands can engage with creators effortlessly.

A New Era in Influencer Marketing

According to Cathy Pill, co-founder and CEO of Stellar Tech, “The creator economy is evolving rapidly. By bringing together Join and Creatorz, we are setting the benchmark for micro and UGC creators in the Benelux region. This not only focuses on growth but also on shaping the future of influence by making collaborations more diverse and accessible.” With this acquisition, Stellar Tech aims to influence how brands interact with content creators, responding more adequately to the dynamic nature of the creator economy.

Structural Changes and Leadership

As part of this merger, several key leadership changes are set to occur within Creatorz. Paolo Martorino, a former co-founder and managing director of Join, will be taking on the role of Managing Director at Creatorz, while Edwin Knip, the former Chief Technology Officer, will assume the position of Tech Product Lead.

Martorino expressed excitement about the potential of this merger, stating, “We founded Join to make collaboration between brands and creators simple and rewarding. Joining forces with Creatorz allows us to extend this promise to a larger community. Together, we will redefine the creator economy – expanding our reach from influencers to UGC specialists, from paid projects to gift collaborations, while providing brands a reliable partner for speed and authenticity.”

The Vision Ahead

Stellar Tech's growth strategy involves consolidating the European market by combining local expertise with innovative technology. The recent acquisition of Join, following previous acquisitions of Influo in July 2024 and IROIN® in March 2025, is a testament to their commitment to establishing a dominant presence in the region. By blending technology with community engagement, Stellar Tech aims to lead the charge in innovative analytics and marketplace solutions, thereby enhancing the overall effectiveness and reach of influencer marketing.

Conclusion

As the convergence of Stellar Tech and Join takes place, industry observers are keenly watching how this merger will shape the future of marketing and creator engagements in the Benelux region. With a stronger platform and a greater pool of talent, both brands and creators stand to benefit immensely from this collaboration. The future of the creator economy looks promising with Solid Tech at the helm, steering towards greater innovation and inclusivity.