Thorne Launches 'Now I Know' Campaign to Empower Wellness Choices

Thorne, renowned for its commitment to health through science-backed solutions, has announced its latest initiative, the 'Now I Know' campaign. This nationwide effort, which will run from January 20 through April 5, aims to assist consumers in making informed wellness choices amidst the confusion prevalent in today's market. In a landscape saturated with wellness products and varying opinions, it becomes increasingly challenging for individuals to discern which options effectively support their health goals. This campaign is a response to that very challenge, emphasizing a shift from doubts to clarity grounded in reliable scientific evidence.

The 'Now I Know' concept encapsulates the journey individuals experience as they transition from uncertainty to understanding regarding health and wellness products. The narrative showcases real-life experiences, illustrating how Thorne empowers users through clarity, confidence, and trustworthy information. According to Mary Beech, Thorne's Chief Growth Officer, “The wellness industry is thriving, but consumers need to feel assured in their choices.” Thorne's dedication to rigorous science and clinical expertise is paramount, allowing consumers to navigate their wellness journeys more confidently.

With a legacy spanning over four decades, Thorne has established itself as a standard-bearer in the health and wellness sector. A unique feature of their approach is their vertically integrated manufacturing, which undergoes rigorous testing to ensure the highest quality and purity of every product. This meticulous process, reinforced by extensive clinical research, solidifies Thorne's reputation as a trustworthy partner for consumers and healthcare professionals alike.

Research commissioned by Thorne indicates a significant gap in wellness confidence among Americans. The findings reveal that more than 50% of individuals express uncertainty about which wellness products best suit their needs. In response, the 'Now I Know' campaign advocates for credible science-backed solutions and transparency, thus addressing the increasing demand for informed wellness choices.

The campaign features a creative collaboration with Project 3 Agency and is directed by Grammy Award-winning filmmaker, Jack Begert. This results in a comprehensive suite of video, still images, and other media assets designed to reach consumers across various platforms. To amplify the campaign’s impact, the promotional materials will be showcased through digital out-of-home advertising (DOOH), connected TV, social media, YouTube, and through influencer marketing initiatives. Notably, DOOH efforts will be focused on major markets, including New York, Los Angeles, Miami, and Dallas, as well as premium mountain resort destinations in Colorado and California.

In addition to promoting awareness, the campaign will also emphasize the unique qualities that set Thorne apart in the wellness industry. This includes showcasing real customer inquiries and illustrating how Thorne addresses common questions. The goal is not just to sell products, but to educate consumers and provide them with the tools necessary for making informed health choices.

Founded in 1984, Thorne's innovation has consistently centered on high-quality ingredients and rigorous developmental standards. Their offerings include nutritional supplements tailored for various health needs, alongside technological resources like Taia™, Thorne's AI-powered wellness advisor, which further empower individuals on their wellness journeys.

With endorsers spanning elite athletes and countless health practitioners, Thorne has built a substantial user base, including over seven million consumers seeking scientifically reliable health solutions. Through the 'Now I Know' campaign, Thorne reiterates its commitment to science, clarity, and performance, aspiring to enhance consumer confidence in their wellness decisions now and in the future.