#Japan #Fuchu #Korean Cuisine #Moranbon #Han no Shokusai

The Rise of Korean Seasonings in Japan

Moranbon Inc., based in Fuchu City, Tokyo, is all set to launch a new television advertisement for its popular seasoning brand, 'Han no Shokusai,' targeting the meat section of grocery stores. This commercial will air from March 7 to April 12, 2026, in selected regions including Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima, and Niigata.

The 'Han no Shokusai' series is specially designed to help home chefs effortlessly prepare favorite Korean dishes such as Japchae and Bulgogi. Celebrating its 20th anniversary in 2025, this milestone reinforces the brand's commitment to making Korean cuisine easily accessible for Japanese consumers. Following the success of last year's campaign, the company aims to provide even more opportunities for people to enjoy Korean food this year through its latest advertisement efforts.

Overview of the Commercial

• - Broadcast Period & Areas: March 7, 2026 - April 12, 2026, across Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima, and Niigata.
• - Commercial Content: Featuring the 'Han no Shokusai Han Shoku Edition', designed to captivate audiences and promote the ease of preparing Korean meals at home.

To catch a glimpse of the commercial, visit this link here.

Growing Popularity of Korean Cuisine

The Korean Wave, or Hallyu, continues to thrive as we enter its fourth phase, with Korean food enjoying unprecedented popularity. According to company research, the percentage of people who say they love Korean food has grown from 51.5% in 2021 to an impressive 56.3% in 2025.

Sales data within the Korean seasoning market reflects a staggering growth of 128.9% from 2015 to 2025. Recognizing this trend, Moranbon aims to solidify 'Han no Shokusai' as a staple in the Japanese dining scene through continual advertisement and engagement strategies.

New Product Launch: 'Han no Shokusai Japchae L Pack'

In addition to the commercial, Moranbon has announced the release of the new 'Han no Shokusai Japchae L Pack,' which coincides with the brand's 20-year anniversary. This product was developed in response to feedback from customers suggesting that current portion sizes are insufficient. The L size pack caters to families of three to four or those with growing children, serving as a perfect option for satisfying, large side dishes.

'Han no Shokusai' Product Lineup

The 'Han no Shokusai' series boasts a wide range of seasonings and sauces to help fans create authentic Korean dining experiences at home. The brand's success has been fueled by effective communication and marketing strategies, bringing together a loyal customer base over the years. With an eye on future growth, Moranbon continues to diversify its offerings and expand its reach within the culinary landscape.

As taste preferences shift and consumers look for convenient ways to explore international cuisines, 'Han no Shokusai' stands out as a beacon promoting the joys of Korean food in Japanese households. Now is an exciting time to explore this delicious world through simple yet flavorful cooking.