Uber Integrates Turo for Seamless Peer-to-Peer Car Rentals in the U.S.

Uber and Turo Unite for Enhanced Car Rental Experience

In a significant move for the transportation ecosystem, Turo, recognized as the world's largest peer-to-peer car sharing marketplace, has joined forces with Uber Technologies, Inc. to revolutionize how users rent cars in the United States. Announced on May 15, 2025, this partnership allows Uber users nationwide to directly rent from Turo’s extensive range of vehicles using the Uber app. This collaboration signifies an important step in modernizing access to vehicles and offers users a more personalized experience than traditional car rental services.

With over 1,600 different makes and models, Turo's diverse fleet can now be accessed seamlessly through the Uber platform. This integration enables travelers to select unique vehicles that suit their needs, whether it's a rugged SUV for an outdoor adventure or a sleek electric vehicle for urban commuting. According to Andro Vrdoljak, Turo's Vice President of Business and Corporate Development, this partnership reflects a shared commitment to facilitating better car access for all. With tens of thousands of Turo vehicles available via Uber Rent, it provides a chance for travelers to find the perfect car tailored to their requirements effortlessly.

A User-Friendly Experience

The new integration is designed to ensure that Uber users encounter a smooth rental process. Upon launching the Uber app, users can easily browse available Turo vehicles and complete their reservations directly within the app. This feature reflects a growing trend in consumer preferences, favoring convenience and flexibility. After booking, users are prompted to download the Turo app to manage practical aspects of their trip, such as pickup arrangements and communication with vehicle hosts. Such steps guarantee a highly coordinated experience that is both reliable and efficient.

Niraj Patel, Uber's Global Head of Consumer Vehicles, expressed enthusiasm about the launch, emphasizing that providing car-sharing options directly through the Uber app represents a pivotal expansion in mobility solutions. The company seeks to empower users whether they plan on traveling for business or leisure.

Exciting Incentives for Users

To further enhance customer engagement, starting this summer, members on the Uber platform will earn 10% Uber One credits on all Uber Rent bookings, which includes Turo rentals—except in specific states like Oregon, New York, and Washington. This incentive is expected to attract more users, encouraging them to leverage the seamless connection between Uber and Turo for their transportation needs.

The partnership between Uber and Turo also underscores a shift in attitudes towards car ownership, particularly among younger generations who are increasingly favoring shared mobility solutions over traditional vehicle ownership. Statistics point towards an evolving consumer landscape that values sustainability and cost-effectiveness, making this alliance timely and relevant.

About Turo and Uber

Founded with the mission of putting the world’s 1.5 billion cars to better use, Turo connects users with local hosts who provide diverse vehicles across multiple markets, including the U.S., UK, Canada, Australia, and France. Turo's business model encourages not only rentals but also allows individuals to become hosts and create their own car-sharing ventures.

Uber, established in 2010, has transformed global transportation by connecting riders to cars with just a tap on an app. With over 61 billion trips completed since its inception, Uber continuously seeks innovative methods to expand and adapt its services to meet the demands of the modern traveler.

As the partnership between Turo and Uber unfolds, it promises an exciting evolution in the landscape of personal transportation, providing users with greater access to diverse fleet options and paving the way for a more sustainable future in mobility.