#Japan #Setagaya #COUNTERWORKS #Komazawa Park #Imakatsu

Transforming Leasing with DX: A New Era in Komazawa

In a significant move towards the digital transformation of retail spaces, Counterworks, headquartered in Minato, Tokyo, has introduced its cutting-edge DX leasing system, "Shop Counter Enterprise," into Imakatsu's latest commercial project, "KOMAZAWA Park Quarter." Scheduled to grand open in November 2025, this innovative shopping hub is strategically located just a minute’s walk from Komazawa University Station and is designed to foster community engagement alongside efficient tenant management.

Imakatsu, based in Setagaya, Tokyo, is not new to community-driven initiatives. The company has successfully developed projects that integrate public interests, such as the "Komazawa Komorebi Project," involving local media and community events. The upcoming "KOMAZAWA Park Quarter" promises to be a vibrant lifestyle destination featuring a collection of 17 shops, establishing itself as a focal point for both convenience and community interaction.

Rethinking Commercial Operations with Digital Infrastructure

For Imakatsu, managing this commercial facility is an unprecedented challenge. With no prior experience in operating a shopping center, the company recognized the urgent need for a digital groundwork to efficiently manage both permanent tenants and temporary event spaces. By implementing a real-time sales tracking system instead of traditional paper-based reporting, the new digital platform can accommodate the fluctuating rental agreements based on sales figures, known as “歩率契約” (percentage rent contracts).

The partnership with Counterworks signifies a progressive leap towards modernizing the leasing process. The introduction of an online tenant recruitment site will provide visibility into available spaces, including three diverse event-specific areas like rooftop biotopes and subterranean galleries. Although all permanent slots are currently leased, this new platform sets the stage for future tenant diversification and engagement with prospective businesses.

Strengthening Community Connections

A particular emphasis on community integration will remain a hallmark of Imakatsu's approach. Future plans include using adjacent facilities, such as the IMAX4 building, to support local activities. The synergy between the nearby "Kyou no Komazawa" media outlet and the new site promotes a mutually beneficial relationship designed to draw foot traffic and foster local connections.

Mr. Tsuyoshi Saito, head of the Real Estate Business Development Division at Imakatsu, commented, "Managing a commercial facility is a fresh challenge for us. Establishing a transparent and efficient operational system from the start is vital. The comprehensive capabilities of Shop Counter Enterprise, from tenant management to real-time sales tracking, are immensely appealing. We eagerly anticipate the collaborative growth of this space alongside local residents."

A Gateway for Opportunities

The advent of the Shop Counter Enterprise marks a significant milestone in redefining how commercial spaces interact with their communities. With over 1,000 facilities already utilizing the platform, Counterworks is set on a path to deliver enhanced operational efficiency in leasing and management across the retail landscape.

For further inquiries or if your organization is interested in implementing the Shop Counter Enterprise within your commercial operations, please reach out to Counterworks for comprehensive service details and operational timelines.

More on Shop Counter Enterprise.

As development continues toward the grand opening of KOMAZAWA Park Quarter, both Counterworks and Imakatsu stand ready to usher in a new chapter in community-oriented commercial development, fostering a rich tapestry of local lifestyle and economic growth.