#Japan #Santa #Shibuya #Nijisanji #VTuber

Nijisanji Enlivens Christmas in Shibuya with Santa-themed Ads

As the holiday season approaches, the popular VTuber group Nijisanji is set to spread festive cheer in Shibuya, Tokyo. From December 12 to December 25, 2025, a campaign titled "#Nijisantaを探せ" (Find Nijisanta) will transform the bustling Shibuya area into a winter wonderland filled with surprise appearances by 23 Nijisanji talent dressed as Santa Claus.

Holiday Cheer in the Streets

During this festive period, fans and passersby will be on the lookout for these virtual streamers, who will be strategically placed throughout Shibuya's vibrant neighborhoods. Dressed in Santa attire, these characters will pop up in unexpected places — perhaps hiding behind buildings, peeking from above, or even right at your feet! The excitement lies in the thrill of discovery, allowing everyone to take part in this interactive holiday campaign.

To fully embrace the spirit of Christmas, the Nijisanji talents will be scattered across hotspots like Shibuya Center-Gai, Udagawa Street, and MIYASHITA PARK. If you spot any of the Nijisanta, be sure to share your finds on social media with the hashtag #にじサンタを探せ. This engagement will not only spread the holiday joy but may also lead to fun surprises, including access to special gifts on the campaign's official site if all Santas are discovered by Christmas Day.

Meet the Nijisantas

The lineup of Nijisanji talent participating in the campaign includes:
1. Eru
2. Kenmochi Touya
3. Kanae
4. Kuzuha
5. Makaino Riri
6. Debidebidebiru
7. Inui Toko
8. Lize Helesta
9. Saegusa Akina
10. Ex-Albion
11. Kagami Hayato
12. Yomi Rena
13. Arus Armal
14. Amamiya Kokoro
15. Nagao Kei
16. Lauren Iroas
17. Kazune Kanato
18. Watarai Hibari
19. Sophia Valentine
20. Akagi Wen
21. Shou Shidou
22. Tamanoi Nana
23. Sakuyori Souma

With such a diverse group of beloved characters, fans are sure to enjoy the hunt to spot all the Nijisantas throughout their holiday shopping and travels.

Creative Collaborations

The campaign features imaginative visuals created by a talented roster of illustrators and designers:

• - Yun (雨傘ゆん) who designed characters like Eru and Sophia Valentine.
• - Inooka for characters like Makaino Riri and Ex-Albion.
• - REO for Kenmochi Touya and Kanae.
• - WaiAt for Kazune Kanato and Akagi Wen.
• - WasaBi for Debidebidebiru and Rena.

Their collaborative efforts promise eye-catching artwork that enhances the festive atmosphere of Shibuya.

Campaign Details

• - Duration: December 12 (Friday) to December 25 (Thursday)
• - Locations: The Nijisanta appearances will take place throughout the Shibuya area including the Center-Gai, Udagawa, and the newer MIYASHITA PARK. Locations may change, so keep your eyes peeled during your holiday outings.
• - Safety Measures: Visitors are reminded to take care of their safety and that of others while enjoying the campaign. Keep an eye out for visibility issues during inclement weather and avoid touching or leaning on advertisements to help prevent damage and accidents.

Stay Updated

For the latest updates about the campaign and additional events, follow the official Nijisanji channels on X (Twitter) here and keep checking the hashtag on social media.

About Nijisanji

The Nijisanji Project is a virtual content creation initiative featuring a variety of influencers who stream and create content across various platforms, including YouTube. By engaging in events, merchandise, and music creation, Nijisanji is dedicated to accelerating the next generation of entertainment.

Explore their fascinating world on their official site or join the community through their fan club.

Get ready to enjoy Christmas in a delightful new way with Nijisanji's holiday campaign, and perhaps find your very own Nijisanta!

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