Chery's Global Launch of LEPAS: A New Era in Elegant Mobility Technology

Chery LEPAS: A New Horizon in Mobility

On April 24, 2025, Chery Automobile Co., Ltd. marked a significant milestone by introducing its new brand, LEPAS, during a global launch event in Wuhu, China. Under the slogan "COLORFUL LIFE, MASTERFUL DRIVING", this debut set the stage for a revolutionary approach to future mobility. More than 800 key dealers and prominent media representatives from around the world attended the event, highlighting the importance of this launch in the automotive industry.

LEPAS is positioned as a strategic cornerstone for Chery, aimed at redefining the market with enhanced value and superior positioning. With a focus on "elegant mobility", LEPAS aims to transform the mobility ecosystem through intelligent technology and aesthetically pleasing design. The premiere model, the L8, leads this initiative and is designed to redefine its segment, making a powerful statement in the global market.

Zhang Guibing, president of Chery International, revealed plans for LEPAS to roll out five models within three years. Launching first is the L8, followed by the urban L6 designed for elite metropolitan occupants, and the agile L4 tailored for style-conscious female drivers. This ambitious product lineup aims for a global reach with plans to establish 1,200 sales outlets worldwide and target an annual production and sales volume of 500,000 units, paving the way for new growth opportunities.

Four Fundamental Pillars

At the heart of LEPAS lies a strong foundation based on four key pillars:
1. Leopard Aesthetic Design – Inspired by the sleek and agile appearance of a galloping leopard, the L8 seamlessly combines dynamic aesthetics with mechanical philosophy.
2. Luxurious Space – The vehicle emphasizes a spacious, luxurious interior, appealing to discerning drivers.
3. Intelligent Safety – Advanced safety features are integrated into the L8, ensuring a secure driving experience.
4. Chery Super Hybrid Technology – The incorporation of hybrid technology reflects Chery's commitment to sustainability and energy efficiency.

The L8's design features striking vertical pupil headlights and a minimalist interactive cabin, creating an exquisite balance between power and elegance. It offers groundbreaking advancements in intelligent systems, safety capabilities, and adaptability to diverse scenarios, fulfilling the aspirations of tech-savvy users seeking sophistication.

A Vision for the Future

Zhong Wei, Deputy CEO of LEPAS, emphasized the company's innovative approach to technology, aiming to revolutionize the man-vehicle interaction through intelligent solutions. The goal is to provide premium mobility experiences and value-added services to consumers globally.

As LEPAS expands its global footprint, Chery is set to evolve from being merely an automobile manufacturer to becoming a trendsetter in mobility solutions. This strategic transition aims to reshape the global automotive value landscape with elegance and integrity.

The L8’s introduction not only highlights Chery’s innovative capabilities but also marks its entry into a competitive global market with a fresh perspective on mobility that resonates with modern consumers. As we look ahead, the LEPAS brand promises exciting developments that could redefine our perception of vehicles in our daily lives.

With LEPAS, Chery is positioning itself as more than just a car maker; it’s aiming to be a leader in creating an ecosystem where technology, style, and user experience converge beautifully.