Brookdale Senior Living Shines with Awards for Podcast and Social Media Excellence

Brookdale Senior Living has recently been lauded with two prestigious awards at the 2025 Aspect Marketing & Advertising Awards, illustrating their remarkable efforts in developing impactful communication channels tailored to the needs of seniors and their families. The esteemed awards, presented in the categories of Audio/Radio/Podcast Campaign (Provider) and Social Media Campaign (Provider), underscore the pioneering spirit of Brookdale in the senior living sector.

The award-winning podcast series, The Grey Take, is a testament to Brookdale’s commitment to support caregivers of aging parents. It transcends conventional podcast formats by offering authentic conversations, expert insights, and compelling narratives that resonate with the challenges and emotional journeys faced by caregivers. According to Brookdale, “The Grey Take” provides listeners not just with information, but with encouragement and a sense of community, thus making the caregiving process more manageable and relatable.

In the realm of social media, Brookdale took home the top honor for its Make It Mine web video series. This creative initiative showcases personalized apartment makeovers for residents, highlighting how individual interests and tastes can transform living spaces, enhancing comfort and independence. The series effectively demonstrates that the physical environment significantly influences well-being and quality of life in senior living settings, making it relatable for its audience. Brookdale’s Chief Marketing Officer, David Cygan, emphasized the significance of these awards, explaining that they reflect the strategic importance of their initiatives and the deep connections formed with communities.

“Receiving two Aspect Awards this year is an honor. It reflects our dedication to creating content that is both meaningful and impactful in the lives of our residents, families, and caregivers,” stated Cygan. This recognition not only celebrates their innovative approach towards marketing but also validates their mission of enriching the lives of seniors through dedicated care and attention to their needs.

Accessing Award-Winning Content

Listeners can enjoy The Grey Take on popular platforms like Spotify and Apple Podcasts, where the series continues to engage and educate its audience. Meanwhile, the Make It Mine series, available on Brookdale’s YouTube channel, showcases the transformative power of personalization in senior living, with seasons one through five already released. Season six is expected to launch in February, promising more engaging content.

Brookdale’s Commitment to Excellence

Beyond the accolades, Brookdale Senior Living stands as the premier operator of senior living communities across the nation, managing 589 facilities in 41 states, with a mission to enhance the quality of life for approximately 52,000 residents as of November 2025. The organization strives for excellence in providing tailored solutions that foster dignity, connection, and purpose for seniors.

Brookdale’s philosophy integrates extensive knowledge in healthcare, hospitality, and real estate, ensuring that each community feels like home. With a foundation built on passion, courage, partnership, and trust, Brookdale is steadfast in delivering exceptional value and continually redefines what senior living should encompass for a brighter, healthier future.

For more information about Brookdale’s innovative initiatives and community offerings, visit brookdale.com or connect with them on social media platforms like Facebook and YouTube.