212 Makes Grand Entrance at IAA Mobility 2025 with T01 Diesel Launch

212 Makes Global Debut at IAA Mobility 2025

On September 8, 2025, the Chinese off-road vehicle manufacturer 212 marked its presence on the international stage during the IAA Mobility 2025 trade show held in Munich. This event was the brand's first global appearance, unveiling its highly anticipated model, the T01, available in both diesel and gasoline versions.

At the core of this momentous launch was not only the introduction of the T01 but also a significant partnership with Indimo Automotive GmbH, a prominent distributor in Europe. This collaboration aligns with 212’s broader strategy to penetrate the European market, ensuring that customers benefit from professional support as the brand grows on the continent.

A Legacy of Performance and Adventure

212 is committed to pushing the boundaries of adventure and off-road exploration. With a legacy spanning 60 years, the company has drawn from its rich heritage to develop vehicles that are not just robust but are also tailored for adventure seekers. Lu Yunran, the CEO of 212, emphasized, "Global expansion is at the heart of our vision, and we are eager to enter new markets in the Middle East, Central Asia, South America, and Africa. The story of Chinese off-road adventure is about to unfold with 212."

The T01 model showcases the brand’s unique blend of classic off-road characteristics and contemporary automotive engineering. With its boxy silhouette and sturdy build, the T01 features a solid safety cage made of reinforced high-strength steel, exemplifying both durability and reliability. It has been thoroughly tested, facing over 1 million kilometers of extreme scenarios to ensure its performance on various terrains.

Several customization points throughout the T01 allow owners to adapt the vehicle to fit their outdoor lifestyle. Whether traversing rocky paths or navigating urban environments, the T01 delivers exceptional performance and safety.

T01 Variants: Diesel vs. Gasoline

The T01 was displayed in two configurations: the Changfeng gasoline variant, engineered for optimal climbing performance, and the diesel variant, which made its European debut at the IAA Mobility. The diesel version is powered by an advanced engine paired with an 8-speed automatic transmission, ensuring robust torque and fuel efficiency—attributes highly sought after by European consumers.

Engineered for long journeys, off-road challenges, and severe towing loads, the T01 diesel model proves itself as an adaptable vehicle for Europe’s diverse landscapes.

Strategic Partnership with Indimo Automotive

The collaboration with Indimo Automotive GmbH marks a crucial step towards 212’s establishment in the European market. By leveraging Indimo’s extensive network across countries like Germany, Italy, and Spain, 212 is positioning itself for fast local delivery and exceptional customer service.

Mr. Jia Haifeng, Executive Deputy General Manager of Weiqiao Smart Auto International Co., Ltd., remarked, "We are honored to partner with a top-tier distributor known for its expert customer care and robust market channels. Our partnership ensures that every 212 owner receives timely and personalized support."

To ensure comprehensive service and customer satisfaction, 212 will set up a parts distribution center in Europe and establish a phased service network with offices, regional warehouses, and subsidiaries. This infrastructure is geared towards providing efficient aftersales support.

In addition, the brand plans to enhance its local operations by establishing assembly plants in Europe and hiring local talent, which will accelerate its growth and increase its footprint in the European automotive sector.

A New Chapter for 212

The debut at IAA Mobility symbolizes not just a new product launch but a significant milestone in 212's ambitious global expansion strategy. With previous participation in international racing events placed on the brand’s unique offerings, such as providing support to a Chinese racing team in the legendary Dakar Rally, 212 continues to showcase its dedication to the spirit of exploration.

Looking to the future, the brand will continue to expand its product lineup in various international markets, aiming to convert its global vision into real value for adventure enthusiasts around the world. A significant global brand launch event is set for October in the Middle East, promising to unveil even more exciting developments from 212.