A Magical Reunion in Las Vegas
The holidays in Las Vegas are set to sparkle even brighter as two pop culture icons, Hello Kitty and Bruno Mars, come together to celebrate Hello Kitty's 50th anniversary. Sanrio, the beloved brand behind the iconic character, has partnered with the Grammy-winning artist to create an unforgettable experience that blends music, joy, and adorable merchandise. The party kicks off with Bruno Mars’ holiday residency at Dolby Live at Park MGM, starting on December 18.
Exclusive Merchandise Launch
Throughout December, fans will be treated to a charming selection of co-branded merchandise that captures the essence of both Hello Kitty's whimsical style and Bruno Mars’ vibrant persona. This limited edition collection features a variety of items such as t-shirts, sweatshirts, and accessories adorned with unique graphics created in the signature kawaii style of Sanrio. Merchandise will primarily be available at selected locations, including the Park MGM and outside the Bruno Mars concert venue, while some exclusive items can only be purchased at the Hello Kitty Cafe Kiosk.
Tasty Treats to Celebrate
Not just about merchandise, the celebration extends to delectable offerings at the Hello Kitty Cafe. The cafe will introduce themed menu items that perfectly encapsulate the collaboration. Indulge in their special
Hello Kitty ♥ Bruno Mars Cookie, a delightful shortbread cookie that boasts both chocolate and vanilla flavors, beautifully decorated with icing. To complement this, fans can order the
Mars Mocha—a luxurious coffee drink that’s sure to warm up your evening, featuring a whipped cream topping and brown sugar crumble, served in a custom cup sleeve.
Meet-and-Greet with Hello Kitty
A highlight of this collaboration is the exclusive meet-and-greet event featuring Hello Kitty herself, scheduled for December 18 from 10 a.m. to 2 p.m. This special gathering will be held at the Hello Kitty Cafe, where fans can interact, take memorable photos against a themed backdrop, and enjoy the delightful atmosphere of the partnership. The first 50 attendees will receive complimentary goody bags filled with exclusive merchandise as a token of appreciation.
The Perfect Match
Craig Takiguchi, the COO of Sanrio Inc., expressed his excitement for this collaboration, emphasizing how it blends diverse communities through culture and creativity, uniting fashion, music, and ready-to-smile characters. Bruno Mars, known for his exuberant performances and genuine positivity, perfectly embodies the shared values of joy and friendship that Hello Kitty represents.
About Sanrio
Founded in 1960, Sanrio has always operated under the belief that small acts of kindness spread happiness. This timeless philosophy has enabled Sanrio to inspire joy across the globe through its wide range of products and character brands, bringing smiles to people of all ages. Aside from Hello Kitty, Sanrio’s portfolio includes popular characters like My Melody, Kuromi, and many others, making them a significant player in lifestyle and entertainment industries worldwide.
About Bruno Mars
Bruno Mars, a celebrated figure in music, has captured hearts with his captivating performances and hit tracks. With multiple Grammy Awards to his name and recent chart-topping collaborations, he continues to be a driving force in the industry, engaging fans through music that resonates deeply. His ability to weave stories of love and joy through his songs aligns perfectly with the vibrant spirit of Hello Kitty.
As the celebration unfolds, attendees can look forward to a month filled with fun activities, special merchandise, and, most importantly, the heartwarming message of friendship and joy that both Hello Kitty and Bruno Mars promote. Come join the festivities and make magical memories in Las Vegas this December!
For more information, including merchandise details and event timing, visit
Sanrio's official website and follow them on social media.