#United States #Arlington #Smurfs #Experience

Journey into the Magical World of The Smurfs

Get ready to embark on an unforgettable adventure as The Smurf Experience opens its doors in Arlington, Texas, on May 7, 2025. This unique indoor attraction invites visitors to shrink down and immerse themselves in a vibrant world where they can help the iconic blue characters save their village from the evil sorcerer, Gargamel. After delighting over 2 million guests across Europe, this exciting event is now set to enchant families in the U.S.

Spanning 13,000 square feet, The Smurf Experience is designed to be an interactive wonderland, perfect for families seeking a day of fun. With a total of nine mission-based zones, the attraction features engaging activities such as obstacle courses, scavenger hunts, and virtual reality adventures. Visitors will also have the opportunity to meet their favorite Smurf characters face-to-face, making this a hands-on experience that's sure to thrill both children and adults alike.

According to Danny Fritz, CEO of SBX Group, the company behind the experience, "The Smurfs may be small, but their journey has been anything but. We are excited to bring the world of the Smurfs to life for families in DFW!" The sentiment is echoed by Véronique Culliford, founder of Peyo Company and daughter of the original Smurfs creator, who expressed her delight at seeing the characters jump off the pages and interact with fans. This attraction promises not just fun but also aims to convey the core values embodied by The Smurfs: friendship, optimism, and respect for nature.

The Smurf Experience is situated in the heart of Arlington's entertainment district, within the Esports Stadium. It's a strategic location that places it in proximity to major attractions such as ATT Stadium, Globe Life Field, and Six Flags Over Texas, making it an ideal outing for both locals and visitors.

Timed to open just ahead of Paramount Pictures' upcoming Smurf movie, which is set to hit theaters in July 2025, this summer adventure is designed to build excitement for the film. Notably, the movie will feature Rihanna as the voice of Smurfette, who is also producing the film and contributing to its soundtrack.

Tickets for The Smurf Experience are already available for purchase on www.SmurfExperienceUSA.com, with various options suitable for families. This limited-time attraction will only be in Texas until the summer season ends, making it a must-visit.

Cecoforma, a Belgian agency specializing in the design of immersive experiences, collaborated with the Peyo Company to create this enchanting Smurf world. Working alongside SBX Group, Cecoforma aims to adapt and tailor the experience for North American audiences while ensuring the magic of the Smurfs remains intact.

As families prepare for their adventures, this opportunity allows them to create lasting memories together. With its exciting blend of fun and engaging storytelling, The Smurf Experience promises to be a magical outing for all ages—so don your best blue attire and get ready to dive into a world that celebrates the joy and spirit of The Smurfs!

Plan Your Visit

Location: Arlington's Esports Stadium, 1200 Ballpark Way, Arlington, TX 76011
Opening Date: May 7, 2025
Ticket Purchase: www.SmurfExperienceUSA.com

Don't miss your chance to join in the fun and help The Smurfs fend off Gargamel this summer!