Lynda Clarizio Joins Reveal as Strategic Advisor for OOH Growth

Reveal Appoints Lynda Clarizio as Strategic Advisor



In an exciting development for the out-of-home (OOH) advertising industry, Reveal, the premier measurement platform, has announced the addition of Lynda Clarizio to its strategic advisory board. This strategic move is aimed at enhancing Reveal's commitment to delivering cutting-edge OOH campaign measurement solutions at a crucial time in the market.

As the OOH advertising sector continues to evolve, Reveal recognizes the necessity of precise measurement solutions that cater to its growing needs. Brian Handly, the CEO of Reveal, expressed confidence in Clarizio's appointment, stating, "As OOH approaches its inflection point, Reveal is committed to supporting its growth by spearheading groundbreaking OOH ad campaign measurement solutions. No one in the ad industry is better suited to guide us on our path to delivering measurement products that drive industry growth than Lynda."

Clarizio's vast experience and notable background in the digital media field play a pivotal role in this new partnership. As a Co-Founder and General Partner at The 98, she has amassed over 20 years of expertise in the realms of data and technology, having held leadership positions at renowned firms such as Nielsen, AOL, and AppNexus. Her rich background in driving innovation in data-driven businesses positions her as the ideal guide for Reveal as it seeks to push boundaries in its offerings.

In her own words, Lynda Clarizio expressed enthusiasm for her new role, emphasizing the importance of accurate measurement in realizing the full value of OOH advertising for both advertisers and stakeholders. She stated, "I am thrilled to partner with Reveal at such a pivotal time for the OOH industry... Accurate and actionable measurement is key to unlocking the full value of OOH for advertisers and stakeholders alike."

Under Clarizio’s guidance, Reveal plans to evolve its audience measurement products, particularly focusing on emerging channels such as dynamic fleets and retail media. The recent release of Campaign Benchmarks showcasing improved performance metrics across various sectors illustrates Reveal’s commitment to fostering growth within the industry. Metrics concerning store traffic, website activities, and brand sentiment are just a glimpse into the insights that Reveal aims to provide.

Established in 2014, Reveal has been a trusted name in out-of-home audience measurement, committed to empowering advertisers with actionable insights. As the industry landscape continuously shifts, the company's role in ensuring data accuracy and reliability remains pivotal. By bringing Lynda Clarizio aboard, Reveal is not just adding a seasoned expert to its advisory team but solidifying its position as a leader in the OOH measurement arena.

As the OOH sector prepares to capitalize on new opportunities and navigate challenges, Reveal's strengthened approach to measurement promises to be an essential support system for advertisers. The collaboration with Clarizio is expected to drive innovation and success in the ever-evolving OOH landscape, showcasing Reveal's commitment to paving the way for future advancements in advertising measurement technology.

In conclusion, Lynda Clarizio's entrance into Reveal’s strategic advisory board marks a significant milestone for the company's leadership in the OOH advertising industry, signaling an exciting future equipped with enhanced measurement solutions. This strategic move not only underscores Reveal’s ambition but also sets a powerful precedent for how measurement can drive growth across the advertising space.

Topics Entertainment & Media)

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