#London #United Kingdom #Brightstar Lottery #Avanti Press #Omnichannel Games

Brightstar Lottery and Avanti Press: A New Era of Omnichannel Games

In a significant move to enhance lottery players' experiences, Brightstar Lottery PLC, a prominent player in the lottery industry, has inked a five-year exclusive licensing agreement with Avanti Press, a company renowned for its humorous greeting cards. This partnership aims to develop and distribute innovative omnichannel lottery games globally, leveraging Avanti's unique and appealing humor.

Avanti Press, established in 1980 and based in Detroit, has successfully created a brand synonymous with humor and joy. As the original Global Humor Brand™, Avanti's greeting cards are not only visually engaging but also relatable, appealing to audiences across different cultures and generations. Chip Owen, Executive Vice President of Avanti Press, expressed his excitement about the collaboration, stating, "Making people smile is at the heart of what we do at Avanti, and we're thrilled to partner with Brightstar to bring our brand of fun to customers through exciting lottery games."

Matthew Whalen, Senior Vice President of Global Instant Ticket Services at Brightstar, echoed these sentiments, adding, "Avanti produces some of the most recognizable greeting cards on the market, and we are eager to bring these cards to life in interactive ways for lottery players. Our partnership will combine Brightstar's expertise in game design and Avanti's humor to create engaging instant tickets, innovative draw-based games, and dynamic eInstant games."

Transforming Lotteries with Humor

Brightstar’s intent with this collaboration is to integrate the whimsical charm of Avanti’s characters and themes into the lottery experience, providing a refreshing and entertaining approach that aims to appeal to a broad demographic of players. The omnichannel aspect of the games will allow players to engage with these new formats across multiple platforms, enhancing accessibility and enjoyment.

A Rich Legacy

Avanti's cards have been translated into over 12 languages and have found homes in various countries, signaling a universal appeal that Brightstar aims to capitalize on in this partnership. The collaboration reflects a thoughtful blending of Brightstar's secure technology and operational capabilities with Avanti's rich library of imagery and content, which celebrates life's moments through humor.

Looking Ahead

As both companies embark on this journey together, they recognize the reward of merging their strengths. The anticipated result is an engaging suite of lottery games that are not only entertaining but also meaningful to players and their communities. The newly developed lottery games will harness the distinctive humor that Avanti is known for while ensuring players enjoy a unique gaming experience.

This partnership illustrates how collaboration between two different sectors can yield innovative products that challenge the traditional views of what lottery games can be. Brightstar's step toward modernization and a customer-focused approach keeps them at the forefront of the industry while fulfilling their aspiration of making a positive impact on communities across the globe.

For further updates on this exciting partnership and the forthcoming games, players and lottery enthusiasts are encouraged to keep an eye on Brightstar Lottery's official website and their social media channels.