#Japan #Tokyo #Art Para #Fukagawa Festival #Mash Group

Mash Group and Its Role in Promoting Diversity Through Art

Mash Holdings, known for its ventures in fashion, beauty, and food, has taken a significant step towards fostering diversity in society by becoming the main partner of the "Art Para Fukagawa" festival in 2025. This festival, scheduled to take place from October 18 to October 26, will showcase over 700 artworks by artists with disabilities throughout Koto Ward, Tokyo, transforming locations in Monzen-Nakacho, Kiyosumi-Shirakawa, Morishita, and Toyosu into vibrant galleries.

The Art Para Fukagawa festival, now in its sixth edition, is not just an art exhibition; it is a community arts festival aimed at promoting inclusivity. With its focus on the works of talented artists who face various challenges, the festival aligns perfectly with Mash Group’s vision of creating a society that respects diversity and supports artistic expression. The event will engage the public in an interactive experience, encouraging conversations and connections among attendees while appreciating the artistic talent on display.

Festival Highlights

• - Dates: October 18 to October 26, 2025 (with pre-events from September 20 to September 27, 2025)
• - Locations: Various venues across Monzen-Nakacho, Kiyosumi-Shirakawa, and Morishita, including notable cultural sites like the Fukagawa Fudoson Lotus Hall and the Taisho Memorial Hall in Kiyosumi Garden.
• - Opening Ceremony: October 18, 2025, at the Museum of Contemporary Art, Tokyo (invitation only)
• - Organizer: The “Art Para Fukagawa” executive committee, supported by the nonprofit organization Art Para Fukagawa.

The festival aims to use the power of art to draw groups of people together, fostering a culture where everyone feels accepted and mutually supportive. This initiative is not only a platform for showcasing artistic talent but also a movement towards enhancing awareness regarding the abilities and contributions of all people, regardless of their disabilities.

Mash Group's Ongoing Commitment to Para Art

For Mash Group, this partnership is part of a broader effort to include the works of artists with disabilities across various aspects of their business. From office murals to marketing campaigns for charity events, the company actively promotes and supports the talents of these artists. By integrating their artwork into their visual communications, Mash Group aims to share the unique energy and creativity of these artists with a larger audience.

Some notable collaborations include:

• - Murals: The colorful wall mural at their nursery school in the headquarters, created by artist Sayaka Yokomizo.
• - Charity Projects: The graphic design for the Mash Park Project supporting disaster recovery, featuring works by artists like Rinko Matsumoto and Kei.
• - Brand Collaborations: Featuring the works of Kyoko Arita in their advertising campaigns and on banners.
• - Apparel Initiatives: The official T-shirt design for Tokyo’s Para Sports support project, created by Yukki Sakura.

This commitment reflects Mash Group’s core philosophy: "To shape our ideas and deliver happiness to people." The organization aims to create a more pleasant society through their business practices while elevating the voices of those within the disabled community. Such initiatives embody the group's broader vision – not just in the realm of creative expression, but as a cornerstone of corporate responsibility.

About Mash Group

Founded in 1998 as a CG production company, Mash Group entered the fashion sector in 2005, launching popular brands such as SNIDEL and gelato pique. In 2010, they extended their reach into the beauty industry with the establishment of natural and organic cosmetics retailers like Cosme Kitchen and Biople. Today, Mash Group continues to innovate in beauty with brands like Celvoke, to/one, and SNIDEL BEAUTY, all under their mission of enriching the lives of customers with thoughtful products.

To explore more about their initiatives and partnerships, visit Mash Group's official website.