#Taiwan #Tokyo #TNL Mediagene #Business Insider

TNL Mediagene Announces the Launch of Business Insider Taiwan

Tokyo-based TNL Mediagene, known for its forward-thinking approaches in digital media, has officially announced its plans to launch a localized version of Business Insider in Taiwan by summer 2025. This initiative aims to cater to Mandarin-speaking audiences not just in Taiwan, but across Asia and around the globe. The company has already made a name for itself in Japan with Business Insider Japan, establishing itself as a reliable source of business news with millions of unique monthly users.

The decision to branch out into Taiwan stems from the increasing demand for quality business information among Chinese-speaking communities, revealing a significant market opportunity for advertisers. TNL Mediagene’s co-founder and CEO, Joey Chung, expressed enthusiasm for the new venture, emphasizing their commitment to providing trustworthy information, which they successfully achieved through their existing platform, The News Lens. Chung stated, “We are committed to extending our reach to the millions of Chinese-speaking readers who are eager for insights into global business and technological advancements.”

The upcoming launch of Business Insider Taiwan will not only fill the information void for these readers but will also serve as a lucrative advertising platform for brands looking to connect with a diverse and growing audience. To that end, the company is preparing to roll out an array of new advertising and subscription products tailored specifically for this market. Advertisers can expect a variety of packages offered in English, Chinese, and Japanese, thereby broadening the channels through which they can communicate their messages.

Motoko Imada, the president and co-founder of TNL Mediagene, echoed Chung's excitement about the new opportunity. “Having effectively operated Business Insider Japan since 2017, we are thrilled to introduce its Taiwanese counterpart. Our aim is to evolve into a next-generation media company that resonates with millennials and Generation Z throughout Asia,” said Imada. This strategic move aligns with TNL Mediagene’s broader expansion goals across the Asian media landscape.

The launch plans include a focus on enriching user engagement through various content formats, such as video distribution, data analytics, and enhanced subscription services. This multifaceted approach aims to attract and retain readers while providing them with deeper insight into the business world.

It's important to note that the