CMG Launches Three Dedicated FAST Channels for Global Viewership Expansion

Launch of CGTN's New FAST Channels

On November 7, 2025, the China Global Television Network (CGTN), a branch of China Media Group (CMG), unveiled three new channels specifically designed for the FAST (Free Ad-Supported Streaming Television) market. This ambitious launch aims to reach almost 200 million viewers across the globe, presenting a pivotal moment in CMG's ongoing international communication strategy.

The three newly launched channels—CGTN Global Biz, China Travel, and Discovering China—are set to broadcast continuously through 15 major international streaming platforms, catering to a diverse audience with varying interests.

Channel Overviews

1. CGTN Global Biz: This channel is geared towards providing a 24-hour financial information service. With real-time financial news, market analysis, and in-depth interviews, Global Biz aims to help its audience around the world better understand the latest economic policies and market trends in China. It is designed as a robust platform for viewers who wish to stay informed about financial developments.

2. China Travel: This channel promises to showcase the trends in tourism and lifestyle within China, serving as a window through which international viewers can gain a deeper understanding of China’s vibrant cultural offerings. With a focus on the diverse experiences available within the country, it aims to ignite interest in travel to China, highlighting its cultural heritage and modern attractions.

3. Discovering China: Dedicated to airing a selection of documentaries, this channel will capture China's modernization achievements while promoting mutual exchanges and understanding between various civilizations. It intends to provide a panoramic view of China's development journey alongside its rich cultural charm.

Each of these channels is set to air six hours of original programming daily, which will be looped to ensure constant availability. Drawing from high-quality production resources, CGTN emphasizes its commitment to delivering significant and engaging content.

FAST TV Market Impact

The launch coincided with the Inaugural Meeting of the Global Southern Media Partners Mechanism and the 13th Video Media Forum (VMF), both held in the historic city of Xi'an, Shaanxi province. As the FAST TV format continues to gain momentum in the global television market, characterized by its specialized content and recognizable branding, CMG’s move into this arena reflects a strategic adaptation to evolving viewer preferences.

This approach positions CMG as a forward-thinking media entity that recognizes the needs of international audiences while leveraging the opportunities provided by emerging business formats. The FAST channels not only enhance audience reach but also symbolize CMG's innovative drive to engage global viewers with content that resonates with their interests.

As CGTN continues to evolve, the introduction of these channels signifies a critical step toward expanding its influence in the global media landscape. With ongoing investments in quality programming and market adaptation, CGTN is poised to become a significant player within the fast-growing FAST marketplace, aiming for increased viewer engagement and cultural exchange across borders.

Overall, the launch of these channels presents a noteworthy advancement in international broadcasting, demonstrating CMG's commitment to diversifying content delivery methods while enhancing viewer accessibility worldwide.