#Spain #Barcelona #Tomorrow.Mobility #David Zipper #Jari Kauppila

Tomorrow.Mobility World Congress 2025: A Step Towards Sustainable Urban Mobility

The Tomorrow.Mobility World Congress (TMWC), a significant global event dedicated to advancing sustainable urban mobility, will take place from November 4 to 6, 2025, at Fira de Barcelona's Gran Via venue. With a focus on the theme "Move Better", this year's edition promises to be a pivotal gathering for urban mobility leaders and innovators from around the world.

Among the lineup of esteemed speakers are David Zipper, a prominent Senior Fellow at the MIT Mobility Initiative, and Jari Kauppila, Head of the Secretary-General's Office at the International Transport Forum (ITF). Their participation underscores the congress's commitment to addressing the pressing issues of urban transportation and sustainable mobility solutions.

Keynote Speakers

David Zipper

David Zipper is well-recognized for his expertise in the interplay between transportation policy, technology, and societal impact. His diverse background includes roles in city government, venture capital, and advising on smart city initiatives. Zipper's unique perspective will provide invaluable insights into how cities can innovate to meet the challenges of urban mobility.

Jari Kauppila

In parallel, Jari Kauppila's involvement as the Head of the Secretary-General's Office at ITF adds further depth to the event. With a rich background overseeing strategic agendas within ITF, Kauppila brings expert insights from international projects focused on crucial topics like decarbonization, road safety, and investment in infrastructure.

Sessions and Themes

This year's Congress will feature over 50 sessions that delve into critical topics such as:

• - Staying competitive in the race toward net-zero emissions
• - Innovations in the next decade of mobility
• - The role of autonomous vehicles in public transport

These discussions will nurture an environment for collaboration, idea exchange, and knowledge sharing aimed at revolutionizing urban mobility.

Insights from EIT Urban Mobility

EIT Urban Mobility will also present key findings from recent studies, shedding light on effective strategies for enhancing urban transportation. One crucial report highlights the substantial benefits of bike-sharing schemes across Europe, indicating that these systems not only contribute to emissions reduction and public health improvements but also enhance urban quality of life. Notably, research reveals that for every 75 shared bicycles deployed, one new job is created, and these initiatives have collectively saved 760,000 commuting hours, translating to an impressive €30 million in productivity gains.

Moreover, the second study investigates the psychological factors influencing commuting habits, identifying issues like status quo bias and loss aversion that may hinder the shift to sustainable commuting practices. The report emphasizes innovative models and strategies that leverage 'nudges' and experimental approaches to encourage sustainable behavior in daily commuting.

Conclusion

With TMWC being held concurrently with the leading Smart City Expo World Congress, this event stands at the crossroads of innovative urban solutions and sustainable mobility. As the world shifts towards intelligent solutions and cleaner transportation options, the dialogues initiated at Tomorrow.Mobility World Congress are expected to lead to groundbreaking strategies that transform urban mobility for future generations. Make sure to mark your calendar for this pivotal event that aims to reshape the future of urban transportation.