JTB and CNS Launch a New Initiative for Diversity Education with Deaf Athletes
In an inspiring move towards promoting diversity and inclusion, JTB Corporation, based in Shinagawa, Tokyo, and CNS (Co. Ltd.), located in Meguro, Tokyo, have announced a collaborative initiative aimed at enhancing diversity education in schools. This program leverages the upcoming Tokyo 2025 Deaflympics, a significant platform for raising awareness about hearing impairments, to create meaningful educational experiences for students.
This unique program, named "Learning with Deaf Athletes! Career × Diversity Education Program," is set to launch on December 1, 2025. It features DeafVR technology offered by CNS, which allows participants to experience a simulated world from the perspective of those with hearing difficulties. This innovative approach merges career education initiatives from JTB, utilizing the firsthand experiences of Deaf athletes employed by the company, to present a comprehensive understanding of diversity and the importance of coexistence in our society.
With two Deaf athletes on staff at JTB, the message they convey is critical. Their participation not only highlights the achievements of individuals with disabilities but also emphasizes the diverse possibilities that exist within this community. These athletes serve as powerful role models, bringing first-hand stories and experiences that can significantly influence students’ perceptions and understanding of their own capabilities and the societies they inhabit.
The initiative aims to achieve several key objectives. Primarily, it seeks to deepen students’ understanding of diversity and the necessity of coexistence in society. By integrating DeafVR technology, students will have the opportunity to engage with relayed experiences, learn about the challenges faced by those with hearing impairments, and develop empathy and understanding toward their peers.
In addition, the program encourages participants to reflect on their career aspirations and the role that diversity plays in shaping inclusive working environments. This reflective process is crucial for developing future leaders who value and advocate for diversity in all its forms.
The Career Axis Support Program (CAS) from JTB delves into students’ vocational awareness, enhancing their understanding of the significance of work and personal values through collaborative activities. With engaging content, such as original films and group discussions, students will gain insight into their career paths, further enriched by interactions with Deaf athletes who share their own career journeys, creating a deeper learning experience.
In support of the Deaflympics, JTB will continue to promote parasports and diversity as a total support member for the 25th Summer Deaflympics in November 2024. This ongoing collaboration between JTB and CNS aims to deliver impactful diversity education frameworks across public and private schools, ultimately fostering a society that embraces diversity fully.
For additional information, JTB has set up channels for inquiries and further details on the program. Schools interested in participation are encouraged to reach out and take part in this vital educational initiative, shaping a more inclusive society, one lesson at a time.
The Initiative
This unique program, named "Learning with Deaf Athletes! Career × Diversity Education Program," is set to launch on December 1, 2025. It features DeafVR technology offered by CNS, which allows participants to experience a simulated world from the perspective of those with hearing difficulties. This innovative approach merges career education initiatives from JTB, utilizing the firsthand experiences of Deaf athletes employed by the company, to present a comprehensive understanding of diversity and the importance of coexistence in our society.
With two Deaf athletes on staff at JTB, the message they convey is critical. Their participation not only highlights the achievements of individuals with disabilities but also emphasizes the diverse possibilities that exist within this community. These athletes serve as powerful role models, bringing first-hand stories and experiences that can significantly influence students’ perceptions and understanding of their own capabilities and the societies they inhabit.
Objectives of the Program
The initiative aims to achieve several key objectives. Primarily, it seeks to deepen students’ understanding of diversity and the necessity of coexistence in society. By integrating DeafVR technology, students will have the opportunity to engage with relayed experiences, learn about the challenges faced by those with hearing impairments, and develop empathy and understanding toward their peers.
In addition, the program encourages participants to reflect on their career aspirations and the role that diversity plays in shaping inclusive working environments. This reflective process is crucial for developing future leaders who value and advocate for diversity in all its forms.
Program Details
- - Target Audience: Junior high and high school students in urban areas (individual sales are not available)
- - Where to Buy: JTB corporate service stores in metropolitan areas and JTB’s corporate website
- - Price: 5,500 yen (includes tax) per student; optional program enhancements are available for an additional cost.
Roles of the Companies
- - JTB: Capitalizing on its extensive distribution network within the education market, JTB will manage the sales and outreach of the program across Japan.
- - CNS: Responsible for providing the DeafVR technology and supporting the operational aspects of the program.
Career Education Component
The Career Axis Support Program (CAS) from JTB delves into students’ vocational awareness, enhancing their understanding of the significance of work and personal values through collaborative activities. With engaging content, such as original films and group discussions, students will gain insight into their career paths, further enriched by interactions with Deaf athletes who share their own career journeys, creating a deeper learning experience.
Future Initiatives
In support of the Deaflympics, JTB will continue to promote parasports and diversity as a total support member for the 25th Summer Deaflympics in November 2024. This ongoing collaboration between JTB and CNS aims to deliver impactful diversity education frameworks across public and private schools, ultimately fostering a society that embraces diversity fully.
For additional information, JTB has set up channels for inquiries and further details on the program. Schools interested in participation are encouraged to reach out and take part in this vital educational initiative, shaping a more inclusive society, one lesson at a time.
Topics People & Culture）
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