GoodVice Launches Innovative Shakes for Better Health Without Compromise

In a world where dietary choices often feel restrictive, GoodVice is challenging the paradigm with its new line of shakes. Launched recently, these shakes aim to satisfy cravings while delivering essential health benefits, flipping the script on conventional views of food. The tagline “Your body was never the problem. The food was.” not only encapsulates their philosophy but promises a revolution in how we approach indulgence and nutrition.

What is GoodVice?

GoodVice is a novel brand under One Unlimited, co-founded by Matt Barnard and Matt Amicucci, PhD. The brand offers three rich, flavor-packed shakes — Best-Ever Chocolate, Madagascar Vanilla, and Sweet Cream Coffee. Unlike traditional health products that often compromise on taste, GoodVice prides itself on merging pleasure with function. The innovative shakes are powered by one.bio 01, a prebiotic oat fiber that enhances gut health without altering flavor or experience.

Effortless Indulgence

GoodVice’s philosophy is centered on what they call “Effortless Indulgence.” This concept proposes that it’s possible to enjoy the food we crave while nourishing our bodies inherently. The shakes are not merely dietary supplements; they are formulated to combat the misconception that health and taste are mutually exclusive. As Barnard puts it, “Nutrition without pleasure is a disservice to health.” GoodVice aims to erase the stigma around health-focused eating, addressing the long-standing notion of “virtuous suffering” — the idea that health requires discipline at the cost of pleasurable eating.

The Science Behind the Flavor

Behind the tempting taste of GoodVice shakes lies clinically validated science. The prebiotic oat fiber, known as one.bio 01, has shown promising results in clinical studies, where participants reported improvements in digestive comfort, stabilized blood sugar, and even enhancements in mood and mental clarity. GoodVice aims to make health an everyday experience rather than a “purchase” made at the pharmacy. It promises that when pleasure leads the way, health naturally follows.

The shakes each consist of 10g of one.bio 01 prebiotic oat fiber, 15g of grass-fed milk protein, and are enriched with creatine and magnesium to promote energy and recovery. The balance of flavors provided by real cane sugar ensures satisfying sweetness, reinforced by the health benefits embedded in every sip.

A Broader Mission

While GoodVice targets consumers with its shake offerings, the brand is also part of a more extensive vision set by One Unlimited. It serves as a reference design for the one.bio scientific platform, demonstrating the potential of integrating innovative fibers seamlessly into everyday foods. “This is infrastructure,” emphasizes Dr. Amicucci it isn’t merely a trend but a robust solution for reforming our food systems.

The product serves as a blueprint for other brands looking to enhance their offerings without compromising taste or experience, showing what happens when biological signals are restored invisibly within food.

Availability and Future Outlook

Currently available at DrinkGoodVice.com, GoodVice is poised to become a go-to for those looking to indulge without guilt. The company’s launch signals the end of an era marked by restrictive diets and sacrifices, allowing consumers to reclaim their relationship with food.

GoodVice embodies a dynamic shift—not because consumers have changed, but as Barnard explains, “because the food finally did.” With benefits felt through a seamless blend of pleasure and health, GoodVice may just be the solution the modern eater has been waiting for.