#Japan #AEON Mall #Miyagi #Hoken Minatashi #Shin-Rifu

A New Chapter for Insurance Consultation in Tohoku

In an exciting development for residents of Miyagi Prefecture, Hoken Minatashi Hompo is set to launch its new location at Aeon Mall Shin-Rifu on October 31, 2025. This latest addition is aimed at providing comprehensive insurance consulting services with a focus on family-friendly experiences.

Aeon Mall Shin-Rifu is notable for its spacious layout, ranking as the third largest amongst Aeon malls across Japan. Comprising both northern and southern wings, the mall features a cutting-edge entertainment facility and one of the largest cinema screen counts in the Tohoku region, making it a popular destination for families seeking a full day of entertainment.

The Hoken Minatashi Hompo store will be conveniently located near the bustling restaurant area on the first floor, boasting a wide entrance that invites foot traffic. Not only this, but the store will also offer a kids’ space, ensuring a safe and welcoming environment for families with young children.

Our Advisor's Commitment

Kyosuke Yamazaki, one of the dedicated advisors at the new shop, emphasizes the team’s goal of being a trusted and approachable resource for those who find insurance overwhelming. He encourages individuals to bring any questions or concerns about insurance, stating, “We want to be an accessible and dependable part of the community.” As a certified financial planner, Yamazaki offers guidance beyond insurance consultations, assisting customers with their future planning needs as well.

“We will continue to support the community by ensuring peace of mind in insurance matters,” he adds. Prospective customers are warmly invited to drop by the store for casual consultations or in-depth discussions.

Grand Opening Celebration

To commemorate the shop’s opening, Hoken Minatashi Hompo will host an exciting lottery event where participants can win everyday goods and snacks. Simultaneously, a mini consultation event will be available for those interested in learning more about insurance and finance.

• - Location: On-site at the Hoken Minatashi Hompo store within Aeon Mall Shin-Rifu
• - Dates: From October 31 to November 3, 2025, daily from 11:00 AM to 4:00 PM

Participation Rules:

• - One entry per household only.
• - Minors must be accompanied by a guardian.
• - Event will conclude once prizes are exhausted.

Store Details

• - Address: 3-1-1, Shinnakamichi, Rifu-cho, Miyagi-gun, Miyagi 981-0114, Aeon Mall Shin-Rifu South Building 1F
• - Hours: 10:00 AM - 9:00 PM, closed on days the facility is closed.
• - Access:

- By Train: 20 minutes walk from Rifu Station on the Tohoku Main Line; 12 minutes on foot from Shin-Rifu Station.
- By Bus: Take the Iwate-Ken North Bus from Rifu Station and alight right outside the mall.
- By Car: About 10 minutes from the Sanriku Expressway Rifu-Shiogama IC.

• - Phone Number: 022-353-6236
• - URL: Hoken Minatashi Hompo

About Hoken Minatashi Hompo

Operating close to 350 locations nationwide, Hoken Minatashi Hompo focuses on delivering personalized insurance advice to customers in a welcoming retail environment. The company handles over 50 different insurance providers, offering multiple consultation options, including in-person meetings, online support, and telephone consultations, all at no charge.

Recognizing the demand for comprehensive life support, the company also partners with housing loan offices and care consultation services, striving to remove barriers, frustrations, and uncertainties from people’s lives.

With clear goals of improving communities’ peace of mind and offering enriched life experiences, Hoken Minatashi Hompo promises to be a nurturing partner for individuals navigating their insurance choices.

Company Overview

• - Name: Hoken Minatashi Hompo Group Co., Ltd.
• - CEO: Tomoki Usui
• - Headquarters: 5-17-18, Shinjuku, Shinjuku Ward, Tokyo
• - Established: May 18, 2022
• - Capital: ¥500 million
• - Employees: Approximately 2,218 (consolidated) / 154 (non-consolidated) as of January 2025
• - Business Activity: Insurance agency operations
• - Corporate Website: Hoken Minatashi Hompo