Introducing the Futuristic 'Kita-Senju Marui Vision' as a New Landmark

A New Face for Kita-Senju: The 'Kita-Senju Marui Vision'

In October 2025, CHANGE ViSiON Inc., based in Minato-ku, Tokyo, officially took the reins of the recently established 'Kita-Senju Marui Vision,' a large LED display located at the Marui department store in Kita-Senju, Tokyo. This undertaking was made possible through a collaboration with Marui Co., Ltd., which operates numerous retail outlets across Japan.

A Hub for Information in Kita-Senju

Kita-Senju station boasts an impressive daily foot traffic of approximately 1.38 million passengers, standing as a key terminal in the Tokyo metropolitan area and drawing in a diverse crowd that includes students and families. The Marui department store, situated in the heart of this bustling locale, ranks among the largest of its kind operated by the Marui brand, serving as a vital resource for local life and culture.

The newly launched 'Kita-Senju Marui Vision' is more than just an advertising platform; it seeks to become a primary intersection of information for the community. The display will share:

- Tenant information within the Marui store
- Event announcements
- Collaborations with the local area
- Visual narratives highlighting seasonal attractions and the vibrancy of the surrounding district.

Through these functions, it aims to establish itself as the definitive “face” of Kita-Senju.

Introducing the LED Vision: Design and Functionality

The 'Kita-Senju Marui Vision' features a striking cylindrical design that naturally draws the attention of passersby. The thoughtful architecture ensures both visual impact and interactive flow, enabling a seamless experience for pedestrians.

Key specifications include:

- Address: 3-92 Senju, Adachi-ku, Tokyo
- Display technology: 3mm pitch LED SMD
- Dimensions:

- Right column: 5760mm (W) x 3200mm (H) with 360-degree visibility
- Left column: 5760mm (W) x 2400mm (H) at the top and 3840mm (W) x 800mm (H) at the bottom

- Operational hours: Daily from 8:00 AM to 10:00 PM (14 hours)
- Audio capabilities: Designed to provide synchronized audio for presentations and announcements.

With these features in place, the LED vision aims to serve as a highly visible, aesthetically pleasing medium of information that integrates with the urban landscape.

Vision for the Future

CHANGE ViSiON promises to unleash a steady stream of content that showcases the unique attributes of Kita-Senju, working in harmony with local residents and tenants. In the future, they anticipate collaborations with local events, educational institutions, and creative talents, further enriching community engagement and evolving the display from mere signage into a true city landmark.

In addition to local community outreach, the screen is also available for corporate branding and advertising, offering businesses a platform within the vibrant setting of Kita-Senju.

Company Overview

- Company Name: CHANGE ViSiON Inc.
- Representative: CEO Mitsuo Kishi
- Location: 1-12-5 Higashi-Azabu, Minato-ku, Tokyo
- Established: December 2021
- Website: CHANGE VISION

About Location Digital Media

CHANGE ViSiON’s core business revolves around market transformation through their Location Digital Media initiative, which emphasizes reimagining urban spaces to generate dynamic cityscapes. They envision these spaces as areas of continual evolution, where each visit offers something new and exciting. This approach maximizes the “power of place,” leveraging cutting-edge technology and creativity to embed significant experiences in our environments, thereby transforming them from mere locations into memorable spots cherished by all.

For inquiries about this new venture, please contact:
CHANGE ViSiON Inc.
Public Relations: Nayuki
Tel: 03-6426-5246
Email: [email protected]