#USA #Los Angeles #NYX Makeup #Pridemix #queer artists

NYX Professional Makeup's 'Pridemix' Campaign

In an inspiring move to celebrate Pride Month, NYX Professional Makeup is amplifying the voices of emerging queer artists through its new campaign called 'Pridemix.' The initiative aims to blend music and makeup into a vibrant celebration of queer artistry. This year, the beauty brand has partnered with three remarkable LGBTQIA+ musicians: Destin Conrad, Zolita, and Tiana Major9. Their diverse backgrounds and unique artistry reflect the creativity and authenticity found within the queer community.

The 'Pridemix' campaign showcases a series of short videos featuring these artists, who will share their personal stories surrounding their queer identities, authentic self-expression, and how all these elements converge in their music. As NYX puts it, the initiative is not just about makeup; it's about connecting the dots between personal expression and artistry in music.

Authenticity at the Forefront

Destin Conrad notes, "Authenticity is important to me—from the words that I sing, to the people I surround myself with, to the brands I work with. I'm excited to work with NYX Professional Makeup because they are true allies of the queer community." His debut album, released just this past April, dives deep into the challenges and intricacies of Black queer love today. His smooth vocals are complemented by a genre-blending style that keeps listeners engaged.

Zolita, known for her hyperpop sound, adds, "As a queer pop artist, makeup is an integral part of my self-expression. I'm very proud to partner with a brand that has always championed unrepresented voices, especially emerging artists or those in the LGBTQ+ community." Her music embraces themes of rebellion and empowerment, inviting followers to connect and recognize their own experiences.

Tiana Major9, a powerhouse in her own right, shares, "I'm grateful to NYX for giving me another platform to tell my story of queer love and heartbreak. Creating music about your life can make you feel vulnerable, but it's also incredibly empowering--I'm proud to share my journey with this community." Tiana's captivating blend of reggae and soul is layered with messages of resilience and self-love, inspiring fans to embrace their identities.

More than a Campaign

NYX Professional Makeup has a history of supporting queer artistry and culture year-round, going beyond annual Pride celebrations. The brand's Proud Allies for All campaign has seen its active participation in community events, volunteer initiatives, and donations to causes that support the LGBTQIA+ community, amounting to over $500,000 so far. Denee Pearson, Global Brand President at NYX, reinforces this commitment, stating that the beauty brand celebrates its LGBTQIA+ family beyond just a single month of recognition.

The 'Pridemix' campaign also follows their recent music initiative, NYXTAPE, which focused on supporting emerging female artists. Both initiatives form part of NYX's vision of creating new intersections between beauty and entertainment.

In almost poetic fashion, Pearson notes, "Music and makeup are the ultimate connectors. Looking good and feeling good go hand-in-hand, so why not bring the two together to create the ultimate remix for Pride?" NYX effectively acknowledges the convergence of self-expression, artistry, and identity, encouraging individuals to embrace their unique journeys through the lenses of music and makeup.

For further details about the 'Pridemix' campaign and the incredible artists involved, fans can visit nyxcosmetics.com and follow NYX on Instagram and TikTok. This bold initiative not only promises to elevate some of the most authentic voices in today's music scene but also solidifies NYX's role as an ally and advocate in the beauty and entertainment industries.