#Japan #AKIHABARA #GiGO #Sally #Jukei

Exciting Partnership Between GiGO and Sally

The gaming landscape in Japan is about to get a thrilling upgrade as GENDA GiGO Entertainment announces its collaboration with Sally, a company known for its innovative immersive entertainment experiences. From June 21 to 22, 2025, at the venue of GiGO EXPO ZERO in Akihabara, attendees can expect to participate in the unique, immersive attraction titled Jukei. This partnership marks a significant step in bringing together the strengths of both companies to foster new forms of entertainment.

Overview of the Collaboration

GiGO operates nearly 470 amusement venues both domestically and internationally, driven by a vision to heat up the world through play. This commitment to creating sensory-rich entertainment experiences positions GiGO as a pioneer in the industry. Similarly, Sally aims to captivate audiences globally with experiential entertainment, especially through their engaging murder mystery (Mada Misu) events, which have become increasingly popular in Japan since their viral rise in China.

The partnership was solidified when Sally secured investment from GENDA Capital during their fundraising round in July 2024. This investment has paved the way for both entities to co-create experiences that blend real-world interactions with immersive storytelling.

Details of the Collaboration

The collaboration plans to integrate Sally's immersive content with GiGO's extensive network of gaming venues. The key initiatives include:

• - ### Venue Utilization

GiGO's venues will serve as the stage for Sally's immersive entertainment experiences, creating unique atmospheres specifically designed for these events.

• - ### Collaborative Planning

By merging Sally's content creation capabilities with GiGO's operational expertise, they will launch exciting new events that aim to attract diverse audiences.

• - ### Joint Marketing Efforts

Leveraging both companies' customer bases and creator networks, they aim to cultivate new fan communities and expand their reach.

Introduction of Jukei

The first event under this partnership, Jukei, will present players with a thrilling narrative revolving around a mystical claw machine located somewhere in GiGO Akihabara. Participants will delve into an enigmatic environment filled with rumors that playing this claw machine could lead to a 'curse'. The only way to break this curse is intertwined with the game's mysteries.

Event Details:

• - Participants: Groups of 1-4 individuals
• - Duration: 60 to 90 minutes
• - More Information: GiGO EXPO ZERO Event Page

Attendees from the opening weekend have shared enthusiastic comments:

• - “I loved the gaming mechanics and storyline!”
• - “It was so engaging that I forgot about the heat outside! Post-game, I craved some Taiyaki.”
• - “There were so many intriguing mysteries; I want to participate again!”

Thoughts from Key Figures

Eitaro Hiraishi, CEO of Sally, expressed his excitement about this collaboration with GiGO:
“We are thrilled to announce our partnership with GiGO, delivering new experiential entertainment that embodies their slogan, 'Get into the Gaming Oasis', from Japan to the world!”

Kohei Habara, CSO of GENDA, remarked on the potential he sees in 'Mada Misu':
“I felt strongly about Sally's capabilities, leading to our investment last July. I'm overjoyed that within a year, we have collaborated with GiGO!”

Kazuhiro Ninomiya, President of GENDA GiGO Entertainment, looks forward to the results of the partnership:
“We anticipate that the immersive offerings created by Sally will provide fresh entertainment experiences for our guests, and we aim to share the charm of Japanese entertainment with a global audience.”

About Sally Inc.

• - Name: Sally Inc.
• - Location: 6F Kurashima Shibuya Building, 2-3-8 Shibuya, Shibuya-ku, Tokyo
• - CEO: Eitaro Hiraishi
• - Established: August 27, 2018
• - Business Scope: App development, event planning
• - Website: sally-inc.jp

References

• - Official Site of GiGO Group: gendagigo.jp
• - GiGO Group's Store Page: tempo.gendagigo.jp
• - Social Media: GiGO X

Conclusion

The merger of GiGO and Sally is set to revolutionize the interactive entertainment industry by blending immersive narratives with traditional gaming, offering experiences that captivate and engage players in innovative ways. Stay tuned for future endeavors as they redefine entertainment together.