#Japan #Tokyo #Marna #Shupatto Umbrella #Ice Blue

Introducing the Shupatto UV Umbrella in New Ice Blue Color

Marna, a lifestyle goods manufacturer based in Sumida, Tokyo, is set to launch a WEB-exclusive color, Ice Blue, for its innovative "Shupatto UV Umbrella" on May 25, 2026. With the arrival of summer, this new hue aims to provide not only a stylish choice but also essential protection against harsh sunlight.

The Shupatto UV Umbrella is designed for convenience with its unique folding mechanism. Unlike traditional umbrellas that require straps or clasps, this innovative design allows users to fold the umbrella seamlessly just by closing it. When the umbrella is closed, its ribs rotate, which enables the fabric to wind neatly around the central axis. This eliminates the hassle of manually gathering the fabric or securing it with a belt—just a simple closing motion gets the job done.

Moreover, the umbrella can be easily opened or closed with a slider, making transitions such as getting in and out of cars or moving into the shade much smoother. This functionality caters to the dynamic pace of summer activities.

Exceptional Protection Against Sun and Rain

The Shupatto UV Umbrella isn't just about ease of use; it offers outstanding protection as well. The fabric is designed with a UV cut rate of 99.9% and UPF 50+, ensuring that users are shielded from harmful UV rays during sun exposure. Its 99.9% shading rate and heat-reducing properties provide additional comfort on hot days. Additionally, the umbrella is suitable for both sunny and rainy conditions, making it a versatile accessory for unpredictable summer weather.

Attention to detail is evident in the umbrella's design, which features a stylish, translucent spotted handle and a metal tip, giving it an elegant and refreshing look—perfect for those chic summer outings.

Expand Your Color Palette

As a response to the predicted record-breaking heat this summer, the relevance of umbrellas as a measure against heatstroke is greater than ever. With the launch of the Ice Blue color, the Shupatto UV Umbrella's lineup now includes four options: classic White, Brown, Black, and the vibrant new Ice Blue. This collection caters to diverse tastes while providing stylish solutions to summer challenges.

Product Overview

• - Product Name: Shupatto UV Umbrella 55cm
• - Price: 8,800 JPY (including tax)
• - Closed Dimensions: Approximately 11 x 80 cm
• - Opened Dimensions: Approximately 95 x 80 cm
• - Weight: Approximately 400 g

For those looking to elevate their summer experience while ensuring adequate protection from the elements, the Shupatto UV Umbrella in Ice Blue is an essential companion.

Check out the product here: Shupatto Umbrella

About Marna

Marna Co., Ltd. has been in business since 1872, specializing in the design, manufacture, and sale of kitchen, bath, house care, and bag products. With the philosophy of "Design for Smile – Making Life Better," Marna aims to be close to consumers, delivering joyful moments yet to be discovered. Explore more on their official website: Marna Official Site. Follow them on Instagram and X (formerly Twitter) for the latest updates.