SHEBA® Brand Launches Inspiring Documentary 'Reef Builders' on Prime Video

The SHEBA® brand, under the Mars family umbrella, has unveiled a documentary titled "Reef Builders," highlighting one of the most significant coral reef restoration programs globally. Premiering to an exclusive audience at the Natural History Museum in London, this film is set to stream from April 14 on Prime Video.

A Glance at the Premiere Event

On the night of April 9, 2025, guests were welcomed by Auli'i Cravalho, actor and environmental advocate, as they arrived at the teal-carpet event honoring coastal communities engaged in coral restoration efforts. Attendees included notable figures from media and conservation, such as broadcaster Stacey Dooley and experts from Mars Inc, including Chief Marine Scientist David Smith and Global VP of Marketing Mindy Barry.

The documentary shines a light on the Sheba Hope Grows™ initiative, showcasing the inspiring narratives of those committed to restoring coral reefs and nurturing ocean communities.

Importance of Coral Reef Restoration

Auli'i Cravalho expressed her enthusiasm, saying, "Growing up in the islands of Hawaiʻi has taught me the importance of living in harmony with our oceans. This documentary invites audiences to engage with the crucial importance of coral reef restoration, presenting a collective solution for our oceans' future."

The documentary aligns perfectly with the SHEBA® brand's promise of extraordinary experiences for cats and their guardians, expanding that philosophy to encompass oceanic conservation. "Reef Builders" serves as a story of hope, aiming to foster awareness and inspire action for coral health worldwide.

Immersive Experiences and Insights

The premiere highlighted an engaging soundscape experience featuring authentic sounds from thriving coral reefs, composed by Emily Bear, a Grammy and Emmy award-winning artist. This immersive journey drew guests into the rich life of coral reefs, underscoring their significance to our planet and the desperate need for protection. New research revealed alarming public misconceptions, with 73% of individuals unaware of the significant loss of coral reefs over the past three decades.

The film aims not just to uncover the truth about coral reef degradation but also to reveal the stories of the communities and scientists working to rebuild these ecosystems.

Helping the Cause

Furthermore, following the film's release, SHEBA® has initiated a partnership with Amazon, launching a Stream it Forward campaign. From April 14 to June 29, every hour streamed will contribute funding to non-profit organizations committed to coral restoration efforts in Hawaii and Colombia, representing a step towards financing restoration in critical areas.

As "Reef Builders" makes its way to viewers around the globe, it lays a foundation for aspiring change-makers wishing to act on this pressing environmental concern. The SHEBA® brand remains committed to casting a spotlight on coral restoration and hopes that the film will serve as a catalyst for broader engagement with ocean conservation.

For more details on this initiative and how you can have a part in conservation, visit SHEBA.com/Sustainability.

About Mars, Incorporated

Mars, Incorporated is a family-owned business and a leader in pet care and food products, driven by a vision for a better tomorrow. With a growing portfolio of beloved brands, Mars inspires over 150,000 associates to act toward positive change in communities and ecosystems worldwide. Discover more at mars.com.