STAGEON Achieves Remarkable Growth, 2.5 Times Revenue Increase in Just Three Years

STAGEON’s Remarkable Journey in YouTube Channel Production

STAGEON, a company at the forefront of YouTube channel production, has achieved exceptional growth over the past three years, increasing its revenue by 2.5 times. Established in 2017 and headquartered in Chūō City, Tokyo, the company focuses on producing, managing, and marketing YouTube channels primarily geared towards businesses.

As of July 2025, STAGEON boasts an impressive portfolio, managing over a hundred YouTube channels with significant subscriber bases. For instance, the channel "脱・税理士スガワラくん" has over 1.17 million subscribers, making it a standout success among their productions.

Unique Approach to YouTube Production

STAGEON's key to success lies in its innovative approach to YouTube channel production, particularly by nurturing creators from non-experienced backgrounds. The company recruits individuals without prior video production experience, believing that this allows them to absorb STAGEON’s unique methodology tailored for YouTube.

Upon hiring, staff undergo a rigorous one-month training program focused on learning production techniques through examples from existing STAGEON-produced YouTube shows. This hands-on approach equips new creators with the necessary skills while simultaneously ensuring they are in tune with the latest trends on the platform.

Post-training, detailed manuals assist creators in continually improving their craft. This integration of ongoing training solidifies STAGEON’s commitment to nurturing talent in a fast-paced digital landscape.

Data-Driven Production Strategies

STAGEON shifts the focus of video production from traditional methods reliant on instinct and experience to a model driven by data analysis. The company meticulously analyzes various metrics, including viewer demographics, viewing duration, and drop-off points, to refine their content strategies.

For instance, when creating thumbnails—a critical component for attracting viewers—STAGEON develops three variations to gauge audience reactions before finalizing the most appealing option. This analytical approach extends not only to their channel’s content but also to understanding industry trends across different genres, allowing for strategic planning and execution.

Comprehensive Marketing Support

Unlike many production companies that focus solely on viral content, STAGEON prioritizes its clients’ core business objectives. Their YouTube channels serve as platforms not merely for popularity but as essential tools for enhancing sales, brand awareness, and recruitment efforts.

STAGEON provides comprehensive marketing support, including the development of products related to specific channels, as seen with a wellness therapist channel that has successfully launched health merchandise produced directly from its content. For clients, the ultimate goal is not just a popular channel, but facilitating substantial business growth from that platform.

President Shohei Kasugai’s Vision

In his vision, President Shohei Kasugai emphasizes the importance of fostering a connection with viewers that transcends mere content delivery. He believes that the essence of a successful YouTube channel is around creating relationships where the audience feels compelled to engage with the brand repeatedly.

"Our focus is not just on the number of views or going viral; it’s about ensuring the right content reaches the audience that truly matters," he states. This philosophy is deeply embedded in STAGEON’s operations, guiding the development of content that reflects clients’ values and stories, ultimately aiming to bring clients’ messages to the audience they wish to reach.

About STAGEON

With a mission of revolutionizing business through content marketing, STAGEON has established itself as a leading provider of YouTube channel management for corporations. Having produced over 200 channels, the company employs a diverse team of over 100 production staff including directors, producers, and editors.

In 2025, STAGEON refreshed its corporate logo and reiterated its commitment to maximizing the appeal of businesses and individuals with valuable information and services. For more information about STAGEON, visit their website at STAGEON.