#Japan #Tokyo #FANCL #Tokyo Pride 2025 #Kirin Group

FANCL and Kirin Group Unite for Tokyo Pride 2025

In a groundbreaking initiative, FANCL, in collaboration with Kirin Holdings and Kyowa Kirin, is proud to announce its sponsorship of the upcoming LGBTQ+ event, Tokyo Pride 2025, organized by the Tokyo Rainbow Pride non-profit organization. This is FANCL's third consecutive participation in the event, and it marks the first time the Kirin Group will collectively exhibit with a joint booth.

The Pride Festival, which is a key part of the event, will take place over two days: June 7th (Saturday) and June 8th (Sunday) from 11:00 to 18:00, held in the Yoyogi Park event area. In addition, the companies will also participate in the Pride Parade on June 8th, starting at noon, which will traverse from Shibuya to Harajuku.

FANCL sees this partnership as a vital opportunity to convey its commitment to the philosophy of promoting beauty and health for everyone. The aim is to support a society where individuals can live authentically and freely. By showcasing a unified front, the initiative seeks to communicate to the public that the Kirin Group as a whole advocates for LGBTQ+ inclusivity.

Event Details

Pride Festival

• - Dates: June 7-8, 2025
• - Time: 11:00 to 18:00 (subject to change)
• - Venue: Yoyogi Park Event Area
• - Entry Fee: Free

Kirin Group Booth Features

The Kirin Group will host a joint booth featuring:

• - Exhibits related to diversity initiatives by FANCL, Kirin, and Kyowa Kirin.
• - Exclusive fans displaying Project outcomes related to the event.
• - Voting panels where visitors can choose their favorite LGBTQ+ themed novels, mangas, and essays.
• - A photo spot designed with Kirin Group’s branding for memorable moments.

Pride Parade

• - Date: June 8, 2025
• - Time: Starting at 12:00 (tentative)
• - Route: Shibuya to Harajuku

The participation of FANCL, Kirin, and Kyowa Kirin embodies a united front in advocating for a more inclusive society.

Background of the Sponsorship

The partnership stems from each company’s commitment to fostering a sustainable society and promoting diversity and inclusion (DE&I). With growing corporate responsibility to achieve UN SDGs, there is an increased emphasis on concrete actions towards gender equality and an inclusive society that leaves no one behind. The ultimate goal is to create an environment where individuals can be true to themselves and affirm their worth.

By opting for a joint booth instead of individual sponsorship, the Kirin Group aims to strengthen collaboration among its subsidiaries, broadening understanding and support for LGBTQ+ issues.

The collaboration is not only a reflection of each firm’s principles but also a chance for employees and participants to share in the value of accepting diversity, which leads to enriching experiences. Through this sponsorship, the initiative aims to communicate that the Kirin Group is an LGBTQ+ friendly corporate entity, reinforcing efforts towards creating a society that is supportive and accessible for all.

About Tokyo Rainbow Pride

Tokyo Rainbow Pride is a non-profit organization that advocates for a society where everyone can live freely and positively, without facing discrimination or prejudice, regardless of sexual orientation or gender identity. It aims to promote diversity and understanding through various initiatives, including events, educational programs, artistic and cultural support, community building, and wellness initiatives. Annually, Tokyo Pride stands as one of Asia's largest LGBTQ+ related events, uniting diverse cultures and communities to foster mutual understanding and solidarity.