#Japan #Tokyo #Laurel #SHIN-MIRAI #Wood Technology

Introduction of Laurel

Mori Mirai Inc., headquartered in Minato, Tokyo, has officially launched a teaser site for their upcoming AI assistant, "Laurel," specifically designed for the wood industry. This assistant functions as a specialized tool aiming to assist designers and architects by leveraging an extensive wood database, adhering to the company's mission, “Sustainable Forest.”

Teaser Site Overview

Currently, Laurel is in the pre-release phase, gathering valuable feedback from professionals such as designers and architects to enhance its response accuracy and expand its database of wood-related information. The company is actively working on additional features, including project management tools and the capability to automate proposal generation, which goes beyond simple summaries of consultations.

Pre-registration is now available for those interested in the service, which will be publicly launched in August 2026. Individuals who register will be prioritized in account creation to access the service ahead of the general public.

What is the Wood-Focused AI Assistant "Laurel"?

Laurel operates on the "SHIN-MIRAI DataBase (SHIN-MIRAI DB)," a proprietary platform that integrates vast amounts of data related to forests and the lumber industry. It provides practical support for designers and architects by simplifying the process of selecting and procuring wood in line with real-world applications. As demand for sustainable building materials rises, the construction industry faces challenges like fragmented information involving prices, delivery times, specifications, and certification details. Laurel aims to remedy this situation by providing immediate access to critical information, thus facilitating better utilization of wood resources.

SHIN-MIRAI DB represents a solid foundation of knowledge, encompassing over 10,000 interior material entries. It covers essential data areas which have often been poorly organized online, such as regionally available lumber and certified wood products. The database structures vital facts such as procurement costs and delivery times into a standardized format for straightforward comparisons and decision-making processes.

By utilizing the comprehensively organized data available in SHIN-MIRAI DB, Laurel significantly enhances the efficiency of sourcing and comparing wood, reducing the time and effort previously required for these tasks. This allows designers and contractors to make more informed and timely decisions regarding their projects.

The Meaning of "Laurel"

The term "Laurel" refers to the laurel tree, which symbolizes knowledge, art, and the sun, associated with Apollo, the god of arts and wisdom. Historically, laurel leaves have been woven into crowns awarded to victors and recipients of honor. This service is designed to provide optimal answers to individual user inquiries as a responsive AI assistant. Moreover, it aspires to offer new insights, knowledge, and technical resources to designers and architects derived from the expansive data housed in SHIN-MIRAI DB, ultimately aiming to bring success to their projects.

Due to this rich symbolism tied to the laurel tree, resonating with wisdom and victory, the name “Laurel” was chosen for the AI assistant.

About Mori Mirai Inc.

• - Company Name: Mori Mirai Inc.
• - Representative: Junpei Asano, President & CEO
• - Address: 5-27-6 Shiba, Minato, Tokyo, 108-0014, Japan
• - Established: April 2016
• - Website: Mori Mirai

With a mission centered around "Sustainable Forest,” Mori Mirai Inc. focuses on IT solutions for forestry and wood industries, including the B2B wood platform eTREE, accessible at eTREE.

For more information on this release, please contact the Mori Mirai Public Relations team at [email protected].