#Japan #Tokyo #marriage support #Partner Agent #Tameni Inc.

Partner Agent Celebrates 19 Years of Connection and Commitment

As Partner Agent approaches its 19th anniversary on September 15, 2025, the well-respected matchmaking agency, operated by Tameni Inc. (TSE Growth: 6181), is set to announce its future role in society along with a series of exclusive campaigns running until September 30, 2025.

The Growing Demand for Matchmaking Services

According to the Ministry of Health, Labor and Welfare, the number of babies born in Japan in 2024 is projected to drop below 700,000 for the first time since records began, emphasizing the importance of creating opportunities for individuals looking for connections leading to marriage. This backdrop has fueled interest in marriage support services like never before. Since its inception in September 2006, Partner Agent has operated with a mission to eliminate the barriers for those seeking a spouse. Over the past 19 years, the agency has successfully united numerous members, celebrating their happy unions. Now, as they reflect on their accomplishments, Partner Agent is set to declare its commitment to further societal responsibilities.

Aiming to Become a Social Infrastructure for Matchmaking

Partner Agent is moving beyond being just a business; it aims to become a vital part of social infrastructure that supports the community. This initiative will unfold in two significant ways:

1. Collaboration with Local Authorities
In recent years, many local governments have launched various initiatives to create opportunities for connections that lead to marriage. However, the lack of experience and know-how in supporting matchmaking remains a challenge. Partner Agent has already shared its expertise with local municipalities and plans to further enhance its support. This includes developing a comprehensive matchmaking system tailored to local needs and overseeing community-oriented marriage support events, reinforcing the foundations of regional societies.

2. Support for Diverse Lifestyles
The agency has seen an increase in inquiries from various age groups, especially millennials and seniors. Interest in the services of Partner Agent has surged, with inquiries from individuals in their 20s increasing by 20%, and an impressive 1,060% increase among those aged 60 and above since 2022.
To foster inclusivity, Partner Agent is eliminating age-related membership restrictions and introducing customized fee structures, such as youth-focused plans and support for single parents. With a vision aligned with the longevity of modern life, the agency aims for the creation of more opportunities for diverse lifestyles in the pursuit of love.

Reflecting on a Year of Growth

Partner Agent continues to strengthen its business model with the successful opening of eight franchise locations and a milestone of over 100,000 total memberships. They have also released five marriage-related research reports, contributing to the industry with both achievements and information dissemination. Their partnership with IBJ now allows access to about 200,000 members, broadening the service capacity significantly.
The unwavering support and expectations from the public have facilitated Partner Agent's ongoing business endeavors. Looking ahead, the agency is poised to celebrate its 20th anniversary with renewed enthusiasm for fostering connections that lead to happy marriages.

Anniversary Campaign Details

To celebrate its 19th anniversary, Partner Agent is launching a special campaign from August 18 to September 30, 2025, featuring various benefits:

• - Store Visit Bonus: Gift card worth 1900 yen for visitors.
• - Membership Fee Discount: 19,000 yen off registration fees for those who join before September 30.
• - Birthday Campaign: Special offers for individuals with birthdays in September or October.
• - Switching Discounts: Free membership fees for current users switching from other marriage agencies.

Partner Agent's evolving role as a supportive community leader in the matchmaking industry is further solidified by these initiatives. The agency is committed to not only creating meaningful connections but also addressing the challenges of modern society in relation to marriage and family-building.

Conclusion

The celebration of Partner Agent's 19th anniversary is not only a reflection of its past but also a commitment to the future. With ongoing developments, dedicated support for diverse lifestyles, and proactive community engagement, Partner Agent is well-equipped to lead the way in the growing landscape of marriage services in Japan.