#Japan #Tokyo #V.Platform #MuCent #Tender Garden

TikTok Live Commerce Partners with V.Platform for Japan

In a significant development, S Holdings has announced an exclusive sales agreement with V.Platform, a leading South Korean beauty and lifestyle company. This partnership centers around the TikTok live commerce channel "燕チャンネル" or "Enyonjin Channel," which is run by S Holdings’ streetwear brand ABITOKYO. As a result of this new collaboration, viewers in Japan will have online access to sought-after products from V.Platform, which specializes in premium fragrances and body care goods. Notable brands like MuCent and Tender Garden will be featured exclusively on this platform.

Background of the Agreement

Currently, there is a rising fascination among Japan's Generation Z and trend-conscious audiences for high-quality Korean products, particularly in the fragrance and body care sectors. V.Platform has made its mark as an innovative startup based in Seoul's Song-Su area, frequently launching products curated by influencers that capture the latest lifestyle trends.

燕チャンネル has established itself as a dominant player in the live commerce market, known for its interactive communication and conversion rates that allow thousands of products to sell out within just ten minutes of streaming. By combining V.Platform's product excellence with 燕チャンネル's engagement capabilities, the partnership aims to deliver cutting-edge lifestyle experiences from Korea directly to Japanese consumers via live streaming sales.

Key Brand Introductions

MuCent

MuCent is designed for individuals seeking positivity and vitality in their daily lives. As a beauty and health brand, it offers solutions for maintaining healthy skin and bodies, aiming to enhance consumer wellness.

Tender Garden

Tender Garden focuses on creating memorable scents that evoke peace and beauty. With a luxurious fragrance profile and excellent moisturizing properties, this brand encompasses diverse products that promote skin and body care.

Future Plans for 燕チャンネル

With this exclusive agreement, 燕チャンネル intends to offer immersive live commerce events featuring V.Platform's brand narratives and developmental backgrounds. These live sessions aim to transcend mere product selling, facilitating real-time viewer interactions that allow questions about the products' advantages, cultivating an enriched shopping experience. The objective is to strengthen brand awareness and market share within Japan for both V.Platform and S Holdings.

About 燕チャンネル

燕チャンネル has carved a reputation for delivering exceptional sales outcomes within the TikTok live commerce sphere. As a premier channel supported by S-LIVE JAPAN, it emphasizes creative content, presentation skills, and effective sales pathways, having amassed several successful live-streaming sessions. With a remarkable consistency in ranking first for seven consecutive months in TikTok Shop’s star rankings, this channel showcases a wide range of products from beauty and health items to its in-house apparel brand, ABITOKYO.

Moreover, the channel promotes regional revitalization projects that collaborate with local businesses and municipalities in Japan, achieving impressive sales figures through live stream events across various prefectures—totaling over 40 million yen in just two days.

The Role of S-LIVE JAPAN

S-LIVE JAPAN serves as a live commerce production company hosting several channels including 燕チャンネル, primarily focusing on TikTok. They are recognized as a certified creator agency partner (CAP) and act as the liaison between creators and brands for promotional activities. With a proven track record in live streaming and successful sales strategies, they are committed to delivering an innovative shopping experience that blends viewing, engaging, and purchasing.

Company Overview

• - Name: S Holdings Co., Ltd.
• - Location: Shinagawa, Tokyo, Japan
• - CEO: Enyon Jin
• - Established: May 14, 2012
• - Capital: 500 million yen
• - Business: Live commerce, influencer training, brand development, apparel, and AI/IT system services.
• - Website: S Holdings

Join the trend—experience the future of shopping with TikTok live commerce and engage with exciting Korean beauty brands today!