E.W. Scripps and WNBA Extend Partnership for Friday Night Games on ION

WNBA Commissioner Cathy Engelbert expressed enthusiasm over the renewed agreement, emphasizing that it reflects the increasing excitement surrounding the league. "The WNBA's partnership with Scripps has already delivered great results in expanding the league's reach and visibility," she stated. Engelbert noted that the weekend game broadcasts will spotlight world-class athletes, allowing more fans to engage with the games they love.

What to Expect


ION, a prominent network well-known for its compelling programming, has positioned itself as a leading destination for Friday night sports since becoming the national home for WNBA games. The schedule boasts 50 regular season matchups this year, alongside the WNBA on ION Studio Show, the league’s first dedicated weekly broadcast covering games and related content.

Adam Symson, Scripps' president and CEO, reiterated the value of this partnership, expressing excitement about solidifying ION’s role as the premier Friday night network for WNBA action. Since the inception of the WNBA Friday Night Spotlight on ION, Scripps has made significant strides in enhancing the reach of the league’s games.

The Significance of This Partnership


Over 147 years in the media industry, the E.W. Scripps Company has established a reputation for quality journalism and an unwavering commitment to the communities it serves. By aligning with the WNBA, Scripps is not only supporting women’s sports but also ensuring that fans receive quality coverage and access to live games.

The partnership is an important step forward for the visibility of women's athletics, as Scripps continues to leverage its national reach to promote and celebrate these athletes. The collaboration demonstrates a mutual understanding of the necessity for women's sports to be represented and viewed on major platforms, fostering both interest and investment in a rapidly growing market.

A Bright Future Ahead


As the 2025 season approaches, exciting developments are expected from this extended partnership. Both Scripps and the WNBA are committed to increasing engagement and viewership, thus enhancing the overall experience for fans. WNBA games will remain a staple of Friday night entertainment, capturing the excitement of both seasoned sports fans and new viewers alike.

For more information on the WNBA standout games and updates on ION’s broadcasting, fans can visit ionwnba.com and follow @IONWNBA across social media.

This renewed commitment from E.W. Scripps to the WNBA sets the stage for a promising future, emphasizing the importance of showcasing women's sports and engaging with audiences in meaningful ways.

Topics Entertainment & Media)

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