Water-Pika Launch
2026-01-13 02:37:26

The Water-Pika Series: Efficient Cleaning with Just Water, Now Available!

Introducing the Water-Pika Series



Water cleaning is taking a step forward with the launch of the Water-Pika series by Marna, a well-known lifestyle goods manufacturer based in Sumida, Tokyo. Starting from January 13, 2026, this revamped series aims to combine usability with style, all while maintaining the effectiveness of the original cleaning product line, "This is Useful!" which has gained immense popularity since its debut in 1997.

The Evolution of a Classic



With over 17 million units sold, the original series has been a trusted ally in households for years. Utilizing Marna's unique "hard resin processing" technique, the Water-Pika series is designed with uneven acrylic piles that become elastic when wet, allowing users to easily wipe away dirt without the use of harsh chemicals. The brand has modernized the series not only to enhance functionality but also to resonate more closely with contemporary lifestyles, including refreshing the lineup and color options.

A Diverse Product Range



The newly launched Water-Pika series comprises seven essential cleaning items:
  • - Flat Kitchen Sponge
  • - Mini Sponge
  • - 3-Layer Kitchen Sponge
  • - Bath Sponge
  • - Cleaning Cloth
  • - Bottle Washing Sponge
  • - Bottle Washing Sponge Refill

This varied selection ensures that there’s a solution for every corner of your home, specifically addressing water stains, stubborn residues, and tea marks. Whether you need a larger sponge for the kitchen or a mini sponge for those hard-to-reach areas, the new series has you covered.

Color Choices That Fit Your Space



Available in contemporary shades of green and gray, the Water-Pika products are designed to blend seamlessly into any environment. The hard resin processed surface is great for tough stains, while the acrylic side excels at cleaning delicate surfaces without causing damage. Users can wipe away even the most stubborn of stains without worrying about scratches.

Product Features Overview



  • - Water-Pika Flat Kitchen Sponge
- Price: 418 yen
- Material: Acrylic (one side hard resin processed), Sponge: Polyurethane
- Size: Approximately 150×90×15 mm
- Features: Can be folded to clean around dish edges and tackle stubborn stains on grills and mugs.

  • - Water-Pika Mini Sponge (2 pack)
- Price: 374 yen
- Material: Acrylic (one side hard resin processed), Sponge: Polyurethane
- Size: Approximately 55×90×17 mm
- Features: Perfect for detailed cleaning around faucets, sinks, and for pre-washing dishes.

  • - Water-Pika 3-Layer Kitchen Sponge
- Price: 396 yen
- Material: Fabric: Acrylic (one side hard resin processed), Sponge: Polyurethane
- Size: Approximately 65×120×37 mm
- Features: Versatile for washing dishes and great lathering ability when used with detergent.

  • - Water-Pika Bath Sponge
- Price: 528 yen
- Material: Acrylic (one side hard resin processed), Sponge: Polyurethane
- Size: Approximately 82×155×33 mm
- Features: Ergonomically designed for thorough cleaning of larger surfaces in the bathroom.

  • - Water-Pika Cleaning Cloth
- Price: 385 yen
- Material: Acrylic (one side hard resin processed)
- Size: Approximately 200×150 mm
- Features: Designed to clean various shapes easily, including contours around faucets.

  • - Water-Pika Bottle Washing Sponge
- Price: 715 yen
- Material: Handle: Polyacetal, Sponge surface: Acrylic (one side hard resin processed), Sponge: Polyurethane
- Size: Approximately 35×316×31 mm
- Features: Ideal for cleaning the bottom of bottles with a handle for easy maneuvering.

  • - Water-Pika Bottle Washing Sponge Refill (2 pack)
- Price: 418 yen
- Size: Approximately 35×85×30 mm

About Marna



Founded in 1872, Marna has been creating kitchenware, bath products, house care items, and bags designed to improve daily living experiences. The company’s vision, "Design for Smile", aims to ensure that the products enhance everyday life and bring memorable, delightful moments to every user’s experience. For more information, visit the official site at Marna.


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Topics Consumer Products & Retail)

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