#Japan #Tokyo #Lotte #Nama Choco Pie #Chocolate Desserts

Delightfully Indulgent: Lotte's New Nama Choco Pie

Lotte Co., Ltd., based in Shinjuku, Tokyo, is set to launch an exciting new addition to its iconic Choco Pie line. On February 3, 2026, the company will unveil the "Nama Choco Pie <4x Cream>" exclusively available at convenience stores across Japan. This new product represents a significant evolution in the classic treat, boasting an astonishing 400% increase in cream compared to traditional Choco Pies, designed to deliver an indulgent experience.

A Sweet Revolution

The new Nama Choco Pie redefines satisfaction with its fluffy texture and decadent cream content, enhancing the original Choco Pie experience. In comparison to its predecessor, this high-quality dessert offers customers a 20% increase in both the cream and chocolate layers, promising a heavenly taste that will captivate chocolate lovers.

This latest offering by Lotte caters to the growing demand for portable yet delicious snacks that can be enjoyed on the go. Whether during a busy workday or at home, consumers will find this treat easy to consume without the need for utensils, making it perfect for a quick indulgence.

Successful Testing Phase

Before the official nationwide launch, Lotte conducted a test sale of the Nama Choco Pie in select convenience stores. The results were overwhelmingly positive. Customers took to social media to express their satisfaction, commenting on the generous cream filling and engaging in conversations about where to find the delicious new product. Feedback collected from consumers indicated that an impressive 96% found it delicious, and 92% expressed interest in purchasing it again.

A Long-standing Legacy

The classic Choco Pie, which celebrated its 40th anniversary in 2023, has successfully transformed into a chilled dessert in the form of the Nama Choco Pie. This innovative product first debuted regionally in Kanto-Koshinetsu in November 2021 and has gradually expanded its reach. The positive reception on social media illustrates its status as a beloved treat among chocoholics, with fans praising its fluffy cake and cream consistency.

Lotte plans to keep the excitement alive by offering seasonal variations of the Nama Choco Pie, ensuring that customers can enjoy new flavors throughout the year. The brand encourages enthusiasts to experience the full range of flavors available and to stay tuned for new releases.

Conclusion

As Lotte continues to innovate and adapt its offerings to meet consumer preferences, the Nama Choco Pie <4x Cream> is sure to become a hit item among snack lovers in Japan. With its rich creamy texture and convenient packaging, it beckons as the perfect pairing for a busy lifestyle or as a delightful treat during leisure time. Be sure to check your nearest convenience store starting February 3 to indulge in this new sweet sensation!

For more information, visit Lotte’s official website: Lotte.