#Japan #Tokyo #Pop-Up #b.box #lunch items

b.box Launches Its First POP-UP Event at Hands Stores

Starting from February 16, 2026, Weskiii Co., Ltd, which operates the Australian baby and kids brand b.box, will host its inaugural POP-UP event in Japan. Running until May 6, 2026, customers can explore b.box’s practical and stylish lunch items at various Hands locations, totaling 48 stores.

This event is perfectly timed for the start of the new school year, catering to families gearing up for kindergarten and elementary school. b.box is renowned for its simplicity and efficiency, aiming to make lunch prep easier through its innovative product designs.

Experience PONPONPON Bento

At the center of this campaign is the concept of the “PONPONPON Bento,” which encourages a more relaxed approach to lunch packing. With lunch boxes that feature dividers and airtight seals, preparing meals simply involves placing your favorite side dishes into the compartments. This ease transforms lunch preparation from a chore into a fun, stress-free routine that can be maintained without guilt.

This style promotes the idea of preparing lunch without the pressure of perfection. By removing the complexities often associated with meal prep, families can enjoy more time together while fostering children's independence in meal-making. The PONPONPON Bento method invites kids to take part in preparing their lunches, thus enhancing the family bonding experience during these moments of daily life.

POP-UP Event Details

• - Duration: February 16, 2026 – May 6, 2026
• - Locations: 48 selected Hands stores, including popular spots such as Shibuya, Shinjuku, and Yokohama.

Featured Products

The product line at the pop-up includes:

• - Snack Box (¥1,980): Compact and friendly for beginners, perfect for snacks or light meals.
• - Mini Lunch Box (¥2,750): Versatile enough for a range of foods, including pasta and sandwiches, featuring adjustable dividers for customized layouts.
• - Snack Tub (¥1,760): Ideal for storing sauces, fruits, or treats, and designed to fit into larger lunch boxes.
• - Insulated Snack Bag (¥2,420): A stylish and functional cooler for carrying delicious lunches and snacks.

Each product is crafted with thoughtful designs that cater to children's needs while being trendy enough for adult use too. Every item is made with safe materials, ensuring a worry-free experience for parents.

Why Choose b.box?

Founded in 2007 in Australia, b.box has gained immense popularity, with over 2,000 retail locations and a growing international presence. The brand focuses on fostering children's independence while easing parenting challenges. Their innovative designs serve both practical purposes and promote positive self-esteem among kids. Each product aims to blend functionality with style, making everyday meals enjoyable and stress-free.

With b.box, families can embrace a new lunch culture that celebrates creativity, flexibility, and shared moments. Steps like adopting the PONPONPON Bento method make every meal a unique experience. This pop-up offers a glimpse into how b.box is revolutionizing lunchtime for families around the world. Don’t miss this chance to discover and interact with these delightful products!

For more information, check out the official b.box website or follow them on their Instagram account.