#Japan #Tokyo #YOKONEGU #Premium Pillow #Side Sleepers

Revolutionizing Sleep with YOKONEGU Premium ℃ Pillow

In a recent survey conducted by GMOask, which included 2,091 participants aged between 30 and 70, it was revealed that 57.2% of respondents prefer sleeping on their sides. This significant majority underscores the necessity for sleep products tailored to this popular sleeping position. Despite this prevalence, the bedding market has remained largely focused on pillows designed for back sleepers, leaving a gap that the new YOKONEGU Premium ℃ pillow aims to fill.

The YOKONEGU Premium ℃ (pronounced 'Doshī') is set to launch on February 13 and is engineered with a focus on the temperature environment during the crucial moment of falling asleep. Research indicates that a slight decrease in core body temperature is essential for individuals to transition smoothly into sleep. Hence, achieving an optimal **