Octopus Energy, known for its innovative approach to renewable energy, has made a significant impact in the Japanese electricity market, achieving an impressive growth rate of 1137% since 2022. This remarkable growth not only positions the company as a leader among the top 40 electricity providers in Japan but also highlights its commitment to providing environmentally friendly energy solutions at attractive prices. In a recent announcement by Great Place To Work® Institute Japan, Octopus Energy was ranked 31st in the 'Best Places to Work' list for medium-sized companies (100 to 999 employees) in the year 2026, reflecting its commitment to creating a positive workplace culture.
The ranking process involves extensive employee surveys conducted by GPTW Japan, combined with an evaluation of corporate culture and HR systems. A total of 683 companies participated in this year's survey, with those meeting a certain standard of employee satisfaction recognized as 'certified great workplaces.' The top 100 companies, characterized by their high levels of employee engagement and satisfaction, are highlighted in the final rankings.
Octopus Energy's success is not just confined to Japan. With its headquarters in the UK, the company has received high praise for its workplace environment globally. It has been consistently recognized in the 'Best Places to Work UK' listings by prominent publications such as The Times and The Sunday Times and scored highly in employee surveys conducted by organizations like Zensai and Glassdoor. This recognition aligns with the rankings received in Japan, emphasizing the company's strong, trust-based culture that resonates with employees across different countries and regions.
At the heart of Octopus Energy's success is its mission to 'change the world through renewable energy.' This mission is embraced by all employees, fostering a culture that values autonomy and encourages each individual to take initiative. The company emphasizes transparency in its operations, with management and employees working collaboratively to tackle challenges and continuously improve, learning from failures along the way. The welcoming organizational culture promotes open dialogues regardless of nationality or background, creating an environment where employees feel safe to express their ideas. This commitment to nurturing a supportive workplace contributed to Octopus Energy's high scores in employee trust, autonomy, and a supportive work environment, ultimately leading to this prestigious recognition.
The Great Place to Work® certification is a globally recognized standard that assesses workplace culture based on employee surveys that measure 'trust, pride, and camaraderie.' The certification indicates a significant level of employee satisfaction and is a testament to excellent workplace culture that is recognized worldwide. The evaluation process uses common indicators and methods to ensure comprehensive measurement of workplace phenomena.
In addition, Octopus Energy's mission to provide transparent, low-cost green energy using technology has rapidly transformed customer experiences. Since launching its business in the UK in 2016, Octopus Energy has expanded its renewable energy services to almost 10 million households across various countries, including Japan, where it began operations in 2021 through a joint venture with Tokyo Gas. Over four years, the company has already surpassed 500,000 contracts, showcasing its rapid growth in the Japanese market. Notably, 86% of Japanese customers have reported feeling a decrease in their electricity bills, and the company has earned a commendable rating of 4.4 stars on Google reviews. This strong customer satisfaction results from Octopus Energy's commitment to consumer-centric service design. Currently, Octopus Energy offers electricity retail services in Japan, the UK, Germany, New Zealand, the US, Spain, Italy, and France, signifying its broad international reach.
For further insights into Octopus Energy’s workplace, you can visit their official blog and website to learn more about their initiatives and company mission.