AVATR Unveils Multiple Star Models and New Luxury Concept at the 2025 Munich Auto Show

AVATR Unveils New Luxury at 2025 Munich Auto Show

The 2025 Munich Auto Show witnessed an exciting presentation by AVATR, a brand that promises to redefine the future of luxury automobiles. On September 11, 2025, AVATR made waves with multiple star models that exemplify their vision of 'New Luxury', creating an immersive experience that engaged audiences both indoors and outdoors.

AVATR introduced its groundbreaking Emotive Intelligent (EI) vision car, AVATR VISION XPECTRA, which is set to revolutionize how we perceive automobiles. Designed by the talented Chief Design Officer, Nader Faghihzadeh, this vehicle captivated European visitors with its innovative features and stunning design.

Among the highlights were the AVATR 012, crafted in collaboration with fashion designer Kim Jones, and the exclusive AVATR 11 Royal Edition. Additionally, the Urban Luxury SUV AVATR 07 and the luxury sports sedan AVATR 06 demonstrated AVATR's commitment to innovative designs and intelligent technology.

The AVATR 07, designed for urban luxury, seamlessly combines spaciousness with emotional warmth. It garnered acclaim, winning the 2025 German iF Design Award and the U.S. IDA International Design Gold Award, making it a focal point of the exhibition. In contrast, the AVATR 06's sleek silhouette and fluid contours made it a showstopper, impressing attendees with its modern aesthetics.

The luxurious AVATR 11 Royal Edition showcased an exquisite design featuring a stunning obsidian black and noble gray combination. Inspired by the grandeur of the Royal Opera House, the vehicle’s radiant finish exemplified sophistication. Meanwhile, the limited-edition AVATR 012 displayed a sculptural silhouette in liquid silver, with an interior inspired by architectural artistry, making it a must-see piece on display.

AVATR's concept of 'New Luxury' has already gained trust among nearly 190,000 owners and has received positive feedback across markets like Thailand, the United Arab Emirates, and Singapore. The brand aims to expand its presence significantly by 2025, targeting a network of over 160 channels in more than 50 countries worldwide.

With a focus on providing original and intelligent luxury electric vehicles, AVATR adheres to a global mindset, striving to become a leading name in the burgeoning market of intelligent luxury electric automobiles. As the world moves towards a more sustainable future, brands like AVATR are setting the stage for what luxury driving will look like in years to come.

The Munich Auto Show showcased not just vehicles, but a vision—AVATR’s dedication to crafting a new era of luxury that resonates with today's discerning consumers, proving that the future of automotive excellence is bright and innovative.