DIRECTV and TelevisaUnivision Launch ViX Premium with Ads in MiEspañol Plan for Hispanic Audiences

DIRECTV and TelevisaUnivision Collaborate on ViX Premium

A New Era for Spanish-Language Entertainment
On July 10, 2025, DIRECTV alongside TelevisaUnivision, the foremost Spanish-language media entity worldwide, unveiled their latest venture: the inclusion of the ad-supported ViX Premium subscription within the MiEspañol plan. This innovative move marks a significant shift in delivering culturally relevant programming to the Hispanic audiences in the United States.

DIRECTV's MiEspañol plan now opens doors to an extensive array of premium content. Subscribers can dive into thousands of hours of entertainment, featuring live sports events like the UEFA Women's Euro and the Copa America Feminina, alongside popular tournaments such as Liga MX and the UEFA Champions League. Furthermore, MLB post-season games like the National League Division Series and the Championship Series are also a part of the package.

A Rich Content Library for Diverse Audiences

With this upgrade, MiEspañol subscribers gain access to ViX's entire catalog, which boasts original series such as Con Esa Misma Mirada, Las Hijas de la Señora García, Papá Soltero, and Profe Infiltrado. There are also numerous hit films including Es por su bien, ¿Quieres ser mi hijo?, and Radical. DIRECTV’s platform now houses over 80,000 hours of quality content, which encompasses news, entertainment, sports, music, original series, comedies, and telenovelas, ensuring a rich viewing experience for all.

Enhanced Viewing Experience and Flexible Plans

The introduction of ViX Premium with Ads transforms the MiEspañol offering into one of the most comprehensive packages for Spanish-language entertainment available today. Offering one of the five newly tailored plans from DIRECTV, MiEspañol comes with more than 60 prominent channels and premium streaming content for just $34.99 per month, plus taxes, without the burden of an annual contract.

These plans include top-tier Spanish networks that deliver a variety of programming ranging from telenovelas to live news coverage, variety shows, movies, and sports. MiEspañol has been specifically designed for viewers who prefer Spanish content, ensuring robust coverage of international football with access to over 20 leagues from 16 countries.

Vince Torres, DIRECTV's marketing director, commented, “MiEspañol stands as the premier destination for Spanish-language entertainment. The integration of ViX Premium with Ads further enhances the experience by consolidating beloved original series, blockbuster movies, and live sports with existing content that our customers cherish.