OMD Achieves Remarkable Success in Global Media Rankings
In a recent comprehensive report by COMvergence, a renowned independent research firm, Omnicom Media Group Agency OMD has secured the position of the top global media agency. This achievement marks the seventh consecutive year OMD has earned this prestigious rank, affirming its dominance since COMvergence initiated its annual rankings back in 2018.
The report released shows OMD with impressive annual billings of approximately
$26.3 billion, exceeding its closest competitor by
$1.7 billion and reflecting a year-over-year growth rate of
8.6%. This remarkable achievement is not only the best among the five largest agency networks but also includes the highest net billings increase among the twenty networks covered in the ranking, contributing approximately
$2.1 billion in 2024 alone.
Dissecting the Growth
Commenting on this impressive performance, OMD's CEO
George Manas emphasized that these results underline the agency's ongoing transformation. He highlighted how OMD has redefined its core role from a simple service provider to a full-fledged media partner and innovative collaborator. In this new paradigm, the agency works hand-in-hand with clients to develop next-generation marketing solutions that drive growth and competitive advantage.
Geographically, OMD leads in the
EMEA region with billings just above
$10.5 billion, marking an
8.9% increase year-on-year, and in
North America, where it reported about
$11 billion in billings with a
8.1% growth rate.
Overall, OMD ranks first across several national markets, including
Australia, Canada, Denmark, Hong Kong, New Zealand, and the
United States. This diverse recognition reinforces its pivotal role in various global markets, showcasing its adaptable strategies and insightful media approaches.
Recent Achievements
The latest COMvergence ranking highlights just one of many outstanding accomplishments OMD has received in 2024. The agency clinched the
Media Network of the Year title for the third time in four years at the
2025 Cannes Lions, a testament to its creativity, innovation, and cultural relevance within the industry. Furthermore, OMD has maintained a winning streak with new business acquisitions, proudly partnering with notable brands such as
Gap Inc, Michelin, Turkish Airlines, AliExpress, and
MSC Cruises.
As the largest media network globally, OMD boasts a workforce of over
12,000 employees, operating in more than
100 countries. The agency's mission involves creating innovative media solutions that not only enhance growth but also establish meaningful connections with audiences, allowing brands to make their mark in an ever-evolving market.
Recognized as the best overall performing global media network by
RECMA and earning the title of Media Network of the Year at the
2025 Cannes Festival of Media, OMD continues to lead the charge in the media landscape. With their forward-thinking approach and commitment to excellence, OMD is reshaping the future of media and marketing. To discover more about their initiatives and updates, visit
omd.com.
In conclusion, OMD's remarkable achievement in this year's rankings not only reflects its sustained growth but also underscores the significance of innovation and collaboration within the media industry. As they move forward, they are set to not only meet but redefine the standards of success in global media.