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Sapporo Black Label THE BAR Achieves 100,000 Annual Visitors

In an exciting development, Sapporo Black Label THE BAR, a branch under the Sapporo Holdings Group and operated by Sapporo Beer, has officially seen its annual visitor count surpass 100,000 for the first time! Opened in 2019 and recently revamped in July of this year, the bar achieved this remarkable feat on November 28th. Since its opening, the establishment has welcomed a total of 440,000 visitors.

The concept behind Sapporo Black Label THE BAR is beautifully straightforward: “The best time to enjoy beer is with your first glass of the day.” This philosophy drives the bar's commitment to ensuring that every customer experiences the perfect first pour. The recent renovations, which marked the bar's sixth anniversary, have been met with significant praise. Featuring three distinct pouring styles of Black Label and an immersive atmosphere, the bar has successfully attracted a wider audience, with a visitor increase of approximately 20% since the revamp.

To commemorate this significant milestone of 100,000 visitors, customers visiting the bar on December 6th and 7th will receive complimentary smoked beef jerky (subject to availability). It’s the perfect opportunity to indulge in Sapporo's finely crafted Black Label beer.

Reasons for Continued Visitor Success

1. Exquisite Quality Leading to Word-of-Mouth Growth

Customers who enjoy the superb beer quality at Sapporo Black Label THE BAR frequently return, often bringing family and friends with them, or visiting at the recommendation of others. Many guests have expressed admiration for the finely crafted foam of what they describe as “The Perfect Black Label.” This quality has become a strong draw for new clientele.

2. The Newly Established CLUB ZONE

The renovation introduced the CLUB ZONE, a space where visitors can experience the unique world of Black Label, all while enjoying the brand’s promotional videos. This exclusive area has received positive feedback, and limited-edition merchandise only available at Sapporo Black Label THE SHOP has led to increased sales as customers seek to commemorate their visit.

Overview of Sapporo Black Label THE BAR

1. Name: Sapporo Black Label THE BAR
2. Location: Basement 1, GINZA PLACE, 5-8-1 Ginza, Chuo Ward, Tokyo
(Connected to Tokyo Metro Ginza Station, the bar leads into the Ginza Core commercial facility.)
3. Hours:
Monday to Saturday: 11:30 to 22:00 (Last Order: 21:30)
Sundays and Holidays: 11:30 to 21:00 (Last Order: 20:30)
4. Closed: Year-end holidays and the third Tuesday of February
5. Seating Capacity: 34 seats (standing only)
6. Menu:
- Drinks:
Sapporo Black Label: 700 JPY (tax included)
(Choose up to 2 from three pouring styles: “The Perfect Black Label,” “First,” and “Hybrid.”)
- Food:
Premium Ginza Sandwich: 880 JPY (tax included)
Cajun Fried Chicken: 780 JPY (tax included)
Assorted Delicacies: 650 JPY (tax included)
For more menu details, visit the special site: Sapporo Black Label THE BAR
Note: Menu items may be subject to change.

Statement from Mariko Kuroyanagi, Brand Manager of Sapporo Black Label

“I’m thrilled that THE BAR has become a central experience point for our Black Label brand, and it’s heartwarming to see so many customers visit. The recent renovation has introduced new elements, like the CLUB ZONE, that immerse visitors in the essence of Black Label. Yet, what remains most important to us is serving high-quality beer and ensuring our guests are moved by the true ‘freshness’ it offers. We aim to fulfill the growing expectations of our customers, and whether they visit THE BAR or our limited-time venue in Osaka, we are steadfast in our pursuit of providing the perfect beer experience.”

About Sapporo Black Label

Launched in 1977 as Sapporo Bin Nama, Sapporo Black Label has continued to gain love and admiration from many customers. It pioneered the era of draft beer, featuring a perfect balance of barley flavor and refreshing aftertaste, combined with creamy foam that keeps the beer tasting fresh. Black Label aims to be the choice of refined adults, allowing them to express their individuality and enjoy their beer selections. Since 2019, Sapporo Black Label has established its flagship beer bar in Ginza, providing immersive experiences rooted in their dedication to quality.
Visit the official Sapporo Black Label site: Sapporo Beer