Swimply Anticipates A Record Summer With 2 Million Swimmers Using The Platform

As the summer heat intensifies in 2025, Swimply, the innovative platform that connects pool owners with those eager to enjoy private swims, expects an impressive surge this season. With predictions stating that roughly two million individuals will make a splash in pools across its network, Swimply is gearing up to facilitate an influx of nearly 100,000 families seeking local and accessible pool experiences. This anticipated wave arrives at a time when national forecasts suggest it could be one of the hottest summers on record.

Swimply, which pioneered the concept of renting out backyard pools, has transformed leisure experiences for many. By allowing pool owners to rent out their personal pools for hourly use, it offers swimmers a chance to dive into clean, private, and uncrowded spaces without the high costs associated with pool ownership. This summer, Swimply has become synonymous with family and friend gatherings, fostering real-life connections that help individuals disconnect from their screens and reconnect with loved ones.

Moreover, Swimply’s utility doesn’t stop at the edge of the pool. The platform also offers various facilities, including tennis and pickleball courts, as well as spaces suited for special occasions such as weddings, bachelor parties, swimming lessons, and even therapeutic aquatic exercises.

Bunim Laskin, the founder and CEO of Swimply, emphasizes the platform’s importance in democratizing access to private pools. “Swimming in a private pool is no longer an exclusive privilege; it’s an accessible joy for everyone,” he states. His vision has resonated with many, as Swimply now boasts a community of 15,000 verified pool owners, reflecting growth from just 7,000 in the previous year.

The opportunity for pool owners to generate passive income while contributing to the sharing economy has attracted a diverse group of hosts, with two-thirds of them being women, many of whom reinvest their earnings back into their families and homes. The platform’s burgeoning host community symbolizes both the growing interest in unique leisure options and the economic prospects it affords to regular individuals.

Laskin notes that “the doubling of our host community underscores both the incredible demand for these experiences and the financial opportunity Swimply provides.” This season, excitement levels are high as both hosts brace for bookings and swimmers look forward to spontaneous summer escapes.

The concept of Swimply was born out of necessity when Laskin, who comes from a family of 12 siblings, found himself exploring ways to give his younger siblings access to pool activities without the burden of ownership. Initially covering maintenance costs for a neighbor's pool, he slowly built a network that has now evolved into a marketplace with over 15,000 locations spanning across 150 markets in the US, Canada, and Australia.

The surge in Swimply’s popularity also aligns with broader consumer trends where experiential spending is on the rise. An increasing number of users are opting for last-minute bookings, with half of all summer reservations being made the same day. In densely populated cities where public pool access is scarce, Swimply offers an invaluable alternative. For instance, many users in New York travel less than nine miles to find a pool escape, while those in Los Angeles select locations just 1.5 miles away.

In summarizing the changes in swimming culture, Laskin adds, “The days of needing to know someone with a pool or dealing with crowded public facilities are over.” With Swimply, anyone can now enjoy a pool party at their own convenience.

For those looking to embrace the summer ambiance or explore the opportunities of becoming a pool host, Swimply offers straightforward guidelines on their website, where individuals can find detailed instructions as well as book their local escapes. Discover more about Swimply by visiting swimply.com or downloading their app from the Apple Store or Google Play.

About Swimply

Founded in 2019, Swimply operates as a marketplace that connects owners of underutilized private amenities, like pools and sports courts, with individuals seeking local experiences. As the company continues to expand, it is changing the landscape of leisure activities and providing a valuable alternative for those who previously lacked access to private facilities. To learn more about Swimply, visit their official website.