Suntory Publicity Services Enhances Accessibility at Tokyo Cultural Center

Enhancing Accessibility at Tokyo Cultural Center

Suntory Publicity Services Inc. (SPS), which specializes in managing and consulting cultural facilities, has initiated a project to enhance the visibility of accessibility at the Tokyo Cultural Center in Taito, Tokyo. In collaboration with the center, SPS is focusing on strengthening information dissemination through digital signage. This includes crucial information like performance etiquette, general guidance, meeting room rentals, and ticket sales, with the goal of providing a richer cultural experience that caters to diverse needs.

Importance of Universal Information in Cultural Facilities

Increasing accessibility in cultural venues is not solely about physical infrastructure; how information is delivered also plays a vital role. According to a survey conducted by Tokyo in 2025, many cultural facilities within the city have made progress in implementing barrier-free designs, yet significant challenges remain in providing support and information for audiences.

At the Tokyo Cultural Center, initiatives utilizing sign language, simple Japanese, braille, and tactile maps are already in place. This new project aims to visualize these efforts using digital signage, thereby communicating the facility's commitment and approach to a broader audience. The focus is on creating an environment where everyone can feel safe and comfortable engaging with culture.

Overview of the Digital Signage Project

Currently, two digital signs are installed at the entrances of the main and small halls on the first floor of the Tokyo Cultural Center. The content showcased includes:

- Performance etiquette guidance (with sign language video)
- Performance schedules and hall information (automatically updated based on time)
- Real-time ticket availability status
- Accessibility features of the facility (such as braille guides, wheelchair access, hearing assistance, etc.)

This innovative upgrade shifts from traditional paper-based announcements to visually organized digital displays. The system’s flexibility allows for automatic content changes throughout the day and the incorporation of video, enhancing the clarity of information provided. SPS plans to continue improving this initiative based on user feedback and qualitative data.

Commitment to Enhancing Cultural Value

Through user-centered communication design, SPS is dedicated to elevating the value of cultural institutions. The use of digital signage will not only enrich the Tokyo Cultural Center's engagements but will also be considered for expansion to other facilities, thereby promoting a cultural space open to everyone.

About Suntory Publicity Services

Founded in 1963, Suntory Publicity Services has been focused on creating unique value in spaces connecting people with businesses, culture, and communities. Their extensive portfolio includes managing around 30 corporate facilities that enhance brand creation and strengthen stakeholder relationships, along with operating 50 cultural venues such as music halls and museums that contribute to vibrant community life. Building upon this expertise, they provide training planning and consulting services aimed at organizational growth and enhancing facility value.

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