Jumex Breaks New Ground as the First Mexican Brand to Sponsor Division I Athletics Program
In an unprecedented moment for collegiate athletics, Jumex, the renowned Mexican juice brand, has teamed up with Vilore Foods to become the first Mexican company ever to sponsor a Division I athletics program in the NCAA. This groundbreaking initiative marks a significant step in promoting Hispanic representation and culture within the realm of college sports. Based in San Antonio, Texas, Vilore Foods is committed to delivering culturally connected products, and through this partnership, they are not only enhancing their portfolio but also paving the way for greater visibility and support for Hispanic culture in collegiate athletics.
The partnership is officially announced as Jumex becomes the title sponsor for the University of Texas at San Antonio's (UTSA) athletics program, launching a multi-sport partnership during the 2025-2026 academic year. This strategic collaboration will provide Jumex with a robust presence across a range of sports seasons, uniting the vibrant community of Roadrunner athletes and fans under the cherished banner of Jumex.
Edgar R. Vargas, the Director of Growth and Brand Development at Vilore Foods, expressed the significance of this partnership, stating, "This is a deeply meaningful and game-changing moment for collegiate athletics and our entire Vilore Foods family. It's not just about our sponsorship; it's about celebrating our Hispanic heritage and elevating our visibility in collegiate athletics."
Central to this partnership is the introduction of Jumex Hydrolit +Advance, a new high-performance hydration drink specifically designed to keep athletes and fans hydrated. This innovative beverage, featuring four delicious flavors, is loaded with essential ions to replenish electrolytes, natural caffeine for sustained energy, and choline—a nutrient that is rarely found in mainstream sports drinks. This ensures that Roadrunner athletes receive maximum hydration, focus, and clarity, enhancing their performance on the field.
The collaboration will officially commence at UTSA's home opener, set for September 6, where fans can eagerly anticipate a series of exciting brand activations. This will include product sampling booths and engaging tailgate experiences, allowing fans to savor the unique aspects of Jumex Hydrolit +Advance. Inside the Alamodome, Jumex's branding will prominently feature on field-level signage, LED ribbon boards, and even during in-game activities broadcasted across different platforms.
Moreover, a robust marketing campaign will be rolled out in stores, utilizing official UTSA marks and logos to promote Jumex Hydrolit +Advance. This plan encompasses in-store displays, print materials, coupons, and exciting promotional events designed to engage UTSA fans and elevate Jumex as their beverage of choice. According to Lisa Campos, UTSA’s Vice President for Intercollegiate Athletics, this partnership epitomizes the spirit of community engagement, emphasizing collaboration with culturally significant brands.
Robert Stockhausen, General Manager of UTSA Sports Properties, echoed this sentiment, stating that they are thrilled to welcome Jumex as a new sponsor, highlighting its commitment to excellence and its alignment with the values of UTSA.
In conclusion, this partnership not only signifies a monumental leap for Jumex and Vilore Foods but also represents a wider movement towards inclusivity and celebration of Hispanic heritage within the landscape of collegiate sports. The journey begun with this partnership aims to inspire further interactions, connections, and support for Hispanic culture amidst the vibrant community at UTSA. As Jumex continues to innovate and introduce new products, their collaboration with UTSA is set to refresh, hydrate, and energize a new wave of athletics and community pride.
The partnership is officially announced as Jumex becomes the title sponsor for the University of Texas at San Antonio's (UTSA) athletics program, launching a multi-sport partnership during the 2025-2026 academic year. This strategic collaboration will provide Jumex with a robust presence across a range of sports seasons, uniting the vibrant community of Roadrunner athletes and fans under the cherished banner of Jumex.
Edgar R. Vargas, the Director of Growth and Brand Development at Vilore Foods, expressed the significance of this partnership, stating, "This is a deeply meaningful and game-changing moment for collegiate athletics and our entire Vilore Foods family. It's not just about our sponsorship; it's about celebrating our Hispanic heritage and elevating our visibility in collegiate athletics."
Central to this partnership is the introduction of Jumex Hydrolit +Advance, a new high-performance hydration drink specifically designed to keep athletes and fans hydrated. This innovative beverage, featuring four delicious flavors, is loaded with essential ions to replenish electrolytes, natural caffeine for sustained energy, and choline—a nutrient that is rarely found in mainstream sports drinks. This ensures that Roadrunner athletes receive maximum hydration, focus, and clarity, enhancing their performance on the field.
The collaboration will officially commence at UTSA's home opener, set for September 6, where fans can eagerly anticipate a series of exciting brand activations. This will include product sampling booths and engaging tailgate experiences, allowing fans to savor the unique aspects of Jumex Hydrolit +Advance. Inside the Alamodome, Jumex's branding will prominently feature on field-level signage, LED ribbon boards, and even during in-game activities broadcasted across different platforms.
Moreover, a robust marketing campaign will be rolled out in stores, utilizing official UTSA marks and logos to promote Jumex Hydrolit +Advance. This plan encompasses in-store displays, print materials, coupons, and exciting promotional events designed to engage UTSA fans and elevate Jumex as their beverage of choice. According to Lisa Campos, UTSA’s Vice President for Intercollegiate Athletics, this partnership epitomizes the spirit of community engagement, emphasizing collaboration with culturally significant brands.
Robert Stockhausen, General Manager of UTSA Sports Properties, echoed this sentiment, stating that they are thrilled to welcome Jumex as a new sponsor, highlighting its commitment to excellence and its alignment with the values of UTSA.
In conclusion, this partnership not only signifies a monumental leap for Jumex and Vilore Foods but also represents a wider movement towards inclusivity and celebration of Hispanic heritage within the landscape of collegiate sports. The journey begun with this partnership aims to inspire further interactions, connections, and support for Hispanic culture amidst the vibrant community at UTSA. As Jumex continues to innovate and introduce new products, their collaboration with UTSA is set to refresh, hydrate, and energize a new wave of athletics and community pride.
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