Thermos and Kawasaki Frontale Renew Official Partnership to Promote Eco-Friendly Lifestyles

Thermos and Kawasaki Frontale: A Partnership for Sustainability

Tokyo-based Thermos Co., Ltd., a global leader in insulated products, has reaffirmed its commitment to Japanese J-League club Kawasaki Frontale as an official partner. The partnership, initially signed in 2022, has fostered numerous initiatives aimed at promoting a comfortable and environmentally-friendly lifestyle.

Located in Kawasaki City, Kanagawa, the Kawasaki Frontale football team is well-known for its community engagement and sporting achievements. Since joining the J-League in 1997, the team has celebrated seven major titles by 2023, demonstrating its competitive spirit. The team is not just focused on sports; its various community activities, such as unique educational programs like the "Kawasaki Frontale Math Drill" and interactive events, help strengthen ties with local fans.

Thermos and Kawasaki Frontale’s partnership focuses on a joint mission of sustainability and community outreach. As part of the agreement, Thermos has implemented several engaging activities at the Uvance Todoroki Stadium, including branding opportunities within the main stands and interactive experiences where fans can engage with Thermos products.

In a bid to contribute positively to the environment, the partnership will see the continuation of initiatives such as the naming rights for the Thermos Party Seats at the stadium, along with promotional events where fans enjoy their match day experience while using reusable bottles.

One of the highlights of the partnership was the "THERMOS Excite Match" held in July 2025, which included a lottery with exciting prizes, like signed memorabilia, as well as workshops where fans could customize their reusable bottles. The event not only encouraged sustainability, with fans bringing their own bottles, but also fostered a community spirit, allowing fans to interact with players and each other in a lively atmosphere.

Through this collaboration, Thermos not only supports the team but also utilizes the platform to promote its extensive range of insulated products, which include travel mugs, tumblers, and cooking utensils. With a history dating back to 1904, Thermos has been a pioneer in vacuum insulation technology. Its innovations have set standards, making it a trusted brand in over 120 countries.

The continuation of their partnership aligns perfectly with the J-League's hundred-year vision for promoting a sustainable and community-focused approach in football. Thermos commits to ensuring that its products enhance the experience of fans, blending sporting excitement and eco-conscious practices seamlessly.

As the partnership progresses, Thermos and Kawasaki Frontale aim to create more memorable experiences for fans, ensuring environmentally friendly practices are as integral to the match day as the game itself. Through events that celebrate not just the sport but also our community and environment, Thermos is paving the way for a new standard of partnership in sports.

This collaboration is not just about football; it's about building a sustainable future where fans can enjoy the match while actively participating in eco-friendly initiatives. As Kawasaki Frontale continues its journey in the J-League, Thermos remains steadfast in its support, highlighting the importance of both sporting excellence and environmental responsibility.

For anyone who loves football and cares about the planet, this partnership represents a fantastic growth opportunity for both the team and its fans, making every match an exciting event filled with purpose.